Digital Marketing and Web Development Manager

Katun (E.D.C.) B.V. - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

251-500 employees

Merchant Wholesalers, Durable Goods

About the position

The Digital Marketing and Web Development Manager at Katun Corporation is responsible for shaping and executing digital marketing strategies while overseeing the development and maintenance of the company website. This role is crucial for enhancing brand visibility and driving engagement through innovative marketing techniques and best practices. The ideal candidate will have a strong creative vision and a comprehensive understanding of web development in a fast-paced environment.

Responsibilities

• Create and execute comprehensive digital marketing strategies aimed at increasing brand awareness, generating leads, and driving traffic to the website.
• Oversee all facets of website development, including design, content creation, and functionality, ensuring a seamless user experience.
• Monitor website performance and analytics to identify areas for enhancement and optimization, implementing necessary adjustments to improve overall effectiveness.
• Collaborate with internal teams to develop engaging, SEO-friendly content that aligns with marketing objectives and enhances online visibility.
• Keep abreast of the latest industry trends and technologies to ensure digital marketing initiatives remain innovative and competitive.
• Manage relationships with external vendors and agencies to support digital marketing and web development efforts effectively.
• Track and report on key performance indicators, providing insights to evaluate the success of digital initiatives and inform future strategies.

Requirements

• Bachelor's degree in marketing, web development, or related field.
• Proven experience in digital marketing and web development, with a strong portfolio of successful projects.
• Proficient in HTML, CSS, React, JavaScript, and other web development languages.
• Experience with content management systems, such as Strapi, Cloudinary, or WordPress.
• Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits

• Full-time position with a flexible work schedule negotiable upon hire.