Digital Marketing, Assistant Director

$115,600 - $204,600/Yr

Ernst & Young - Springfield, IL

Full-time - Mid Level

Springfield, IL

Professional, Scientific, and Technical Services

About the position

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all. The exceptional EY experience. It's yours to build. EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. Join our Brand, Marketing and Communications (BMC) team and you'll have the opportunity to directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you'll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate. Our Digital Marketing and Demand Generation team is building the future of performance marketing for EY. This team is broken into three parts, paid media advertising and digital marketing, digital presence and marketing technology. As a Digital Marketing Assistant Director, we'll look to you to assist in the development and implementation of reporting and processes that will help drive our digital marketing efforts. You'll work across the Americas Digital Marketing & Demand Generation team to infuse insights from data in all aspects of the team's work, with a primary focus on the U.S. market. In supporting the development of reports, dashboards and processes, you'll be responsible for ensuring insights are captured and that they lead to outcomes. You'll have the opportunity to work closely with global, regional and country teams in support of data from paid media, demand generation programs, websites and more. You'll need to be available for occasional travel to meet with team members as needed.

Responsibilities

• Assist in the development and implementation of reporting and processes for digital marketing efforts.
• Work across the Americas Digital Marketing & Demand Generation team to infuse insights from data.
• Support the development of reports, dashboards, and processes to ensure insights lead to outcomes.
• Collaborate closely with global, regional, and country teams in support of data from various marketing channels.
• Manage reporting and analytics to drive performance marketing strategies.

Requirements

• Experience working with analytics tools such as Adobe Analytics, Google Analytics, Tableau, R, etc.
• Strong interpersonal and communication skills.
• Strong presentation and data visualization capabilities.
• Ability to work independently and proactively to deliver project deliverables according to deadlines.
• Ability to work with and drive performance from diverse project teams and colleagues around the world.
• Bachelor's degree or equivalent experience required.
• 7 plus years of marketing experience.
• At least 3 years of experience working as a data or business analyst.

Nice-to-haves

• Experience developing and overseeing data, reporting, dashboards and analytics in support of media, websites, etc.
• Ability to assist in the implementation of insights to drive outcomes throughout the region.
• Adept at collaborating closely with global, regional and country data teams.
• Strength in leveraging global resources in support of Americas and U.S. reporting, dashboards and analytics.
• Ability to take ownership of the development of processes related to reporting and analytics across Digital Marketing and Demand Generation.

Benefits

• Comprehensive compensation and benefits package based on performance.
• Medical and dental coverage.
• Pension and 401(k) plans.
• Wide range of paid time off options including flexible vacation policy.
• Time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence.