Digital Marketing Associate Manager

$90,000 - $126,500/Yr

Panda Express - Rosemead, CA

Full-time - Entry Level

Rosemead, CA

1,001-5,000 employees

Food Services and Drinking Places

About the position

The Digital Marketing Associate Manager position at Panda Restaurant Group is focused on enhancing the company's marketing efforts through digital and social media strategies. This role is responsible for modernizing the approach to digital marketing, creating engaging content, managing social media presence, and analyzing data to provide insights for future strategies. The position aims to educate guests about the Panda brand and reinforce its unique identity through effective social media campaigns.

Responsibilities

• Lead and execute social content development and implementation processes.
• Develop and implement social strategies across always-on, national campaigns, speed of culture sprints, and heartbeat promotions.
• Create concept and design social-first content for Panda social channels across organic and paid media.
• Lead social production and post-production, shooting and editing content for Panda social channels.
• Fulfill copywriting needs for organic and paid content across social media platforms (e.g. Instagram, TikTok, Facebook) that align with the brand's tone of voice.
• Leverage knowledge to create timely and relevant content that resonates with the brand's strategic target audience.
• Partner with Agency of Record and cross-functional teams (e.g. Panda In-House Agency, PR & Communications) to develop social strategies and social content consistent with Panda Express' holistic brand strategy and company objectives.
• Lead and optimize social content publishing and social content calendar management to ensure a continuous cadence of posting that supports marketing efforts.
• Collaborate with Agency of Record's social community manager to identify and provide input on brand-building community management opportunities to fuel Panda fandom.
• Collaborate with Digital Marketing Manager and Agency of Record Social Strategist to monitor social media KPIs using social media tools.
• Report back insights to key internal stakeholders to improve future strategies and optimize campaigns.
• Analyze the social competitive landscape, benchmarking Panda Express against competitors in terms of key social metrics and social strategies.
• Keep pace with social trends to identify opportunities for engagement and growth.
• Assist in collaborations with influencers, guide the social amplification strategy, and provide input on influencer content to reach and engage with existing and new audiences.
• Provide input on social processes with Agency of Record and cross-functional marketing teams to drive social results and create agility within the Panda organization.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Advertising or related field required.
• Minimum five years of social media campaign experience and agency management and collaboration.
• Successful completion of initial and periodically required trainings.
• Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.

Benefits

• Hybrid Work schedule
• 401K with company match
• Yearly bonus opportunity
• Full medical, dental, and vision insurance
• On-site fitness center, biometric screen, and flu shot clinic
• Discounts at Panda restaurants, theme parks, and gym memberships
• Paid time off starting at 15 days with 7 federal holidays
• Continuous education assistance and scholarships
• Income protection including Disability, Life and AD&D insurance
• Bereavement leave