Digital Marketing Associate - O'Neill Institute for National and Global Health Law

About the position

The O'Neill Institute for National and Global Health Law at Georgetown University Law Center is seeking a creative storyteller with a deep understanding of social media platforms and trends, a knack for data analytics, and a passion for advancing health justice. The Digital Marketing Associate will create and implement data-driven strategies for social media marketing campaigns that will help increase engagement and expand audience reach. The digital marketing associate will serve as O'Neill's social media expert and web content lead, leading on all day-to-day social media activities, including analytics and reporting.

Responsibilities

• Lead all day-to-day social media activities, including analytics and reporting.
• Create and implement data-driven strategies for social media marketing campaigns.
• Manage website content and updates.
• Perform other duties as assigned.

Requirements

• B.A. degree in communications, journalism, marketing, or a related field.
• 3-5 years in social media and digital marketing, ideally with a nonprofit or academic institution background.
• Advanced knowledge and understanding of popular social media platforms, including Instagram, LinkedIn, Twitter/X, Reddit, and YouTube.
• Strong experience with Canva.
• Strong experience with social media management tools.
• Experience in WordPress and Google Analytics.
• Knowledge of SEO and optimization tools.
• Familiarity with Google Ads, Facebook Ad Manager, LinkedIn ads, Reddit ads, and display advertising.
• Ability to keep current with social media and digital marketing trends.

Benefits

• Medical, dental, vision, disability and life insurance.
• Retirement savings.
• Tuition assistance.
• Work-life balance benefits.
• Employee discounts.
• An array of voluntary insurance options.