Digital Marketing Campaign Content Manager

$82,000 - $120,000/Yr

Check Point Software Technologies - Redwood City, CA

Full-time - Senior

Redwood City, CA

Professional, Scientific, and Technical Services

About the position

As the Digital Marketing Campaign Content Manager at Check Point Software Technologies, you will play a pivotal role in shaping our content strategy and execution to meet the needs of our B2B audience in the cybersecurity sector. You will collaborate with various teams, including product marketing, business development representatives (BDRs), business operations (BizOps), content, and design, to develop and implement a comprehensive content strategy that aligns with our business goals. Your primary focus will be on creating engaging, informative, and persuasive content that resonates with our target audience and supports our marketing initiatives across awareness, demand generation, and account-based marketing campaigns. In this role, you will be responsible for producing a wide range of content types, including presentations, white papers, data sheets, and social media posts. You will utilize storytelling techniques to simplify complex cybersecurity concepts, making them accessible and compelling for our audience. Additionally, you will leverage AI tools, such as ChatGPT, to optimize the content creation process and enhance the quality of the materials produced. Analyzing content performance metrics will be crucial in guiding strategy adjustments to improve engagement and conversion rates. Collaboration is key in this position, as you will work closely with cross-functional teams, including product, sales, and marketing, to ensure that all content is consistent and aligned with our brand voice and objectives. Your ability to work independently while also being a team player will be essential in driving results and fostering innovation within the team.

Responsibilities

• Collaborate with various teams and departments, including product marketing, BDRs, BizOps, Content, Design, etc.
• Develop and execute a content strategy that aligns with our business goals and target audience needs.
• Create engaging, informative, and persuasive content, including presentations, white papers, data sheets, and social media posts, tailored for a B2B audience.
• Utilize storytelling techniques to convey complex cybersecurity concepts in an accessible and compelling manner.
• Work with AI tools, such as ChatGPT, to optimize content creation processes and enhance content quality.
• Analyze content performance metrics to guide strategy adjustments and improve engagement and conversion rates.
• Collaborate with cross-functional teams, including product, sales, and marketing, to ensure content consistency and alignment with our brand voice and objectives.

Requirements

• 5+ years of experience in content development, messaging, digital marketing, preferably in the B2B sector and/or cybersecurity industry.
• Proven track record of creating high-quality content, including presentations, white papers, data sheets, and social media posts.
• Strong understanding of content strategy principles and metrics-driven content development.
• Experience with AI tools for content creation, such as ChatGPT, is highly desirable.
• Exceptional writing and storytelling skills, with the ability to convey complex information clearly.
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Ability to work independently and in a team environment, demonstrating creativity, innovation, and a results-oriented approach.
• Must be eligible to work in the US without sponsorship from an employer now or in the future.

Nice-to-haves

• Experience in the cybersecurity industry is a plus.
• Familiarity with various digital marketing channels and tools.

Benefits

• Disability insurance
• Health insurance
• 401(k) matching
• Life insurance
• Stock awards
• Employee stock purchasing plan