Digital Marketing Campaign Content Manager

$82,000 - $120,000/Yr

Check Point Software Technologies - San Carlos, CA

Full-time - Mid Level

San Carlos, CA

Professional, Scientific, and Technical Services

About the position

As a Digital Marketing Campaign Content Manager at Check Point Software Technologies, you will play a pivotal role in shaping our content strategy to effectively communicate our cybersecurity solutions to a B2B audience. You will collaborate with various teams, including product marketing, business development representatives (BDRs), business operations (BizOps), content creators, and design teams to ensure that our messaging aligns with our business goals and resonates with our target audience. Your primary responsibility will be to develop and execute a comprehensive content strategy that not only meets the needs of our customers but also enhances our brand's visibility in the cybersecurity landscape. In this role, you will be tasked with creating engaging, informative, and persuasive content such as presentations, white papers, data sheets, and social media posts. You will utilize storytelling techniques to simplify complex cybersecurity concepts, making them accessible and compelling for our audience. Additionally, you will leverage AI tools, including ChatGPT, to optimize the content creation process and improve the overall quality of our materials. Analyzing content performance metrics will be crucial in guiding your strategy adjustments to enhance engagement and conversion rates. Collaboration is key in this position, as you will work closely with cross-functional teams, including product, sales, and marketing, to ensure consistency in our content and alignment with our brand voice and objectives. Your ability to work independently while also thriving in a team environment will be essential as you demonstrate creativity, innovation, and a results-oriented approach to your work.

Responsibilities

• Collaborate with various teams and departments, including product marketing, BDRs, Bizops, Content, Design, etc.
• Develop and execute a content strategy that aligns with our business goals and target audience needs.
• Create engaging, informative, and persuasive content, including presentations, white papers, data sheets, and social media posts, tailored for a B2B audience and to be used across awareness, demand generation and account-based marketing campaigns.
• Utilize storytelling techniques to convey complex cybersecurity concepts in an accessible and compelling manner.
• Work with AI tools, such as ChatGPT, to optimize content creation processes and enhance content quality.
• Analyze content performance metrics to guide strategy adjustments and improve engagement and conversion rates.
• Collaborate with cross-functional teams, including product, sales, and marketing, to ensure content consistency and alignment with our brand voice and objectives.

Requirements

• 5+ years of experience in content development, messaging, digital marketing, preferably in the B2B sector and/or cybersecurity industry.
• Proven track record of creating high-quality content, including presentations, white papers, data sheets, and social media posts.
• Strong understanding of content strategy principles and metrics-driven content development.
• Experience with AI tools for content creation, such as ChatGPT, is highly desirable.
• Exceptional writing and storytelling skills, with the ability to convey complex information clearly.
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Ability to work independently and in a team environment, demonstrating creativity, innovation, and a results-oriented approach.

Nice-to-haves

• Experience in the cybersecurity industry is a plus.
• Familiarity with digital marketing tools and platforms.

Benefits

• Healthcare benefits
• 401(k) plan and company match
• Short-term and long-term disability coverage
• Basic life insurance
• Stock awards
• Employee stock purchasing plan