Digital Marketing Campaign Manager

Mid-West Wholesale Hardware - Chicago, IL

Full-time - Mid Level

Chicago, IL

Merchant Wholesalers, Durable Goods

About the position

We are seeking a results-driven and innovative Digital Marketing Campaign Manager to spearhead the execution of our digital marketing initiatives. This role will be crucial in executing and optimizing multi-channel digital marketing campaigns to drive new customer acquisition and enhance retention efforts. The ideal candidate will leverage data-driven insights to inform strategic decisions, ensuring alignment with broader business objectives and revenue growth goals.

Responsibilities

• Execute integrated digital marketing campaigns across paid search, organic search (SEO), email marketing, social media, display advertising, and affiliate marketing.
• Ensure campaigns are aligned with both national and regional marketing objectives, effectively optimizing budget relative to performance of individual campaigns.
• Track and analyze key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), providing insights on continuous improvements based on performance data to optimize campaign effectiveness.
• Oversee the allocation and management of the digital marketing budget, ensuring all campaigns are cost-effective and meet established revenue and ROI targets.
• Exercise discretion over budget adjustments based on performance insights.
• Ensure content is tailored for target audiences across various digital channels.
• Coordinate and collaborate with the eCommerce team to execute on-page and technical SEO strategies to improve organic search rankings and enhance website visibility.
• Support and collaborate with sales, finance, product, and data science teams to ensure cohesive marketing strategies that support overall business goals.
• Utilize data analytics tools to measure and report on key performance indicators (KPIs) to the Sr. Director of Marketing for informed decision-making.
• Focus on driving lead generation and acquiring new customers through targeted digital marketing efforts.
• Develop and implement customer retention strategies, including loyalty programs and win-back campaigns.
• Manage marketing automation tools (e.g., Marketo, HubSpot, Salesforce) for effective lead nurturing and customer retention initiatives.
• Collaborate on email marketing campaigns tailored to various customer segments.
• Assist in managing day-to-day relationships with third-party vendors and agencies (e.g., for paid media), influencing their activities while ensuring alignment with marketing goals.
• Provide input to agency partners to optimize their contributions to our campaigns.
• Continuously monitor and assess the latest trends in digital marketing technologies and strategies to implement best practices that enhance campaign effectiveness.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field.
• 2-5 years minimum in digital marketing, preferably in a managerial role with a proven track record of executing successful campaigns across various digital channels.
• Proficiency in Google Analytics, Marketo, Moz, Ahrefs, Google Search Console, Google Ads, Microsoft Ads, LinkedIn Ads, Salesforce, Google Merchant Center, Looker Studio, and PowerBI.
• Strong analytical skills to interpret data and optimize campaigns effectively.
• Demonstrated willingness to learn and adapt marketing strategies based on leadership guidance and market feedback.
• Comprehensive understanding of SEO and SEM best practices.
• Experience in budget management with a focus on ROI and revenue growth.
• Excellent communication skills for collaborating with cross-functional teams and presenting marketing strategies to leadership.
• Creative and strategic thinking to develop innovative marketing approaches that align with business objectives.
• Strong project management skills to handle multiple campaigns and meet deadlines effectively.

Nice-to-haves

• Familiarity with loyalty programs is a plus.