Digital Marketing / Communications Manager
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About The Position
The Digital Marketing/Communications Manager is responsible for strategizing, developing, implementing and managing digital advertising programs and campaigns across multiple channel platforms (Google, Meta, Microsoft) and ad technology platforms (Fluency, DSP, DV360, MarTech). This role is responsible for engaging employees through training on company go-to-market (GTM) strategies. The Digital Marketing/Communications Manager may also be focused externally with the purpose of increasing sales, driving brand awareness and increasing customer engagement. This role leverages email, display, mobile, social media, search and other technologies to ensure a comprehensive and effective digital mix, as well as analyzing customer behaviors and digital metrics. In this role you will explore, innovate and develop digital audience insights to drive new customer acquisition and engagement opportunities. The Digital Marketing/ Communications Manager works with OEM programs and dealer teams to create custom campaigns utilizing deep digital media expertise and awareness.
