Cox Automotive
posted 5 months ago
The Digital Marketing Senior Specialist at Cox Automotive is responsible for the daily management of digital advertising campaigns across various platforms including Facebook, DV360, YouTube, and Xandr. This role involves optimizing campaigns to ensure they meet performance targets, assisting with the retrieval and implementation of creative assets, troubleshooting issues, managing budgets, and maintaining campaign performance against key performance indicators (KPIs). The specialist will work closely with Client Services to uphold internal and external benchmarks, ensuring that revenue is maximized through timely delivery, quality execution, and efficient media spending. In addition to campaign management, the specialist will interact directly with clients, vendors, and external teams to address troubleshooting needs, provide information on new products and offerings, discuss platform changes, and share insights on industry trends and process improvements. The role requires a proactive approach to managing relationships and communication with various stakeholders, including agencies, advertisers, and sales teams. The position also entails providing performance reporting for clients, handling ad hoc reporting requests, analyzing delivery metrics, and offering insights to leadership. The specialist will represent Cox Automotive Marketing in client meetings, whether in-person or remote, and maintain strong working relationships with internal teams such as Client Services, Product, Analytics, and Ad Ops, keeping them informed of any issues that may impact the business. Overall, this role is crucial for ensuring the success of digital marketing initiatives and requires a blend of technical expertise, analytical skills, and strong communication abilities.