Digital Marketing Communications Specialist - Public Health

Cook County Health

Full-time

Hospitals

About the position

The Digital Marketing Communications Specialist position at the Cook County Department of Public Health (CCDPH) is designed to align with the department's mission and vision. This role is pivotal in supporting the development, implementation, and evaluation of ongoing communications and marketing strategies that enhance public health initiatives. The specialist will focus on providing accurate, culturally, and linguistically responsive information related to COVID-19 and health disparities. The position will lead various digital marketing efforts, including managing email campaigns, web content, and social media outreach. In this role, the specialist will be responsible for assessing the current online presence of CCDPH and creating a comprehensive social media strategy. This includes maintaining a content schedule for social media platforms and researching and writing engaging content for the CCDPH website, social media channels, and other communication modes such as infographics, blogs, and e-newsletters. The specialist will also manage website editorial activities, ensuring that the content is accurate, timely, and relevant to the audience. This involves gathering and researching information that enhances the value of CCDPH's webpages and motivating users to utilize the website as a primary source for information and decision-making. Additionally, the specialist will coordinate press conferences, plan virtual community events, and provide technical assistance sessions with community-based organizations to support outreach and education efforts. The role requires collaboration with key CCDPH staff to brainstorm content ideas that align with the department's strategy and support various brand initiatives. The specialist will also be tasked with evaluating the effectiveness of communication and marketing strategies, tracking the progress of digital marketing efforts, and reporting on these metrics. The position demands a high level of adherence to CCDPH's style guide, ensuring the production of high-quality and error-free copy. The specialist will also assist with internal communications and the dissemination of strategies or messages from senior leadership, while maintaining a detailed knowledge of CCDPH's policies and relevant developments in public health communications.

Responsibilities

• Supports development, implementation and evaluation of an overall communication and marketing strategy.
• Leads and manages execution of digital marketing efforts, including email, web, and social media.
• Assesses current online presence and creates social media strategy.
• Creates and maintains a posting and content schedule for social media.
• Researches and writes content for CCDPH website, social media, and other modes of communication such as infographics, blogs, and/or e-newsletters.
• Manages and performs website editorial activities including gathering and researching information that enhances the value of CCDPH's webpages related to the initiative to all audiences.
• Reviews daily and edits webpage content currently related to the initiative to ensure its accuracy, appropriateness, and timeliness.
• Uses graphic and technology skills to design and produce new pages for the website as needed.
• Schedules and coordinates press conferences.
• Plans virtual community events or communication technical assistance sessions with community-based organizations to support outreach and education.
• Supports development of in-house materials, including presentations and reports, in accordance with guidelines provided by CCDPH.
• Assists with internal communications, and communication of strategies or messages from senior leadership.
• Acquires and maintains a detailed knowledge of CCDPH's policies, principles, and strategies, and to keep up to date with relevant developments.
• Adheres to CCH and CCDPH style guide, ensuring production of high-quality and error-free copy.
• Works with key CCDPH staff to brainstorm content ideas, in line with CCDPH's strategy and in support of various brand initiatives.
• Supports evaluation of communication and marketing strategy, including reports on the progress of digital marketing efforts.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing or a related field from an accredited college or university
• Two (2) years of experience developing communication strategies
• Two (2) years of social media and digital marketing experience
• Proficient with social media platforms and related content
• Experience working with Adobe Photoshop to create and/or edit materials
• Completion of the National Incident Management Systems (NIMS) courses to include: IS- 100, 200, 700, and 800 within six (6) months of employment

Nice-to-haves

• Two (2) years of experience working with Adobe Photoshop to create and/or edit materials