Digital Marketing Communications Specialist

$58,400 - $87,600/Yr

Cox Communications - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Broadcasting and Content Providers

About the position

Cox Communications is seeking a Digital Marketing Specialist II to manage Residential merchandising across the digital ecosystem. The role focuses on driving new customer acquisition and creating relevant digital destinations for marketing campaigns to maximize mid-funnel conversion. The specialist will collaborate with various marketing teams and support third-party digital sales to ensure marketing cohesion across affiliate partners.

Responsibilities

• Manage positioning of the Cox Communications Residential brand and merchandising of products/services across the digital ecosystem.
• Develop cox.com destination experiences for mass market and targeted marketing campaigns to drive mid-funnel conversion.
• Partner with SEO team to ensure all new content is optimized toward maximizing organic search traffic volumes and quality/relevancy.
• Support Third Party Digital to ensure marketing accuracy and relevancy across digital affiliate marketing partners.
• Analyze reporting for personalized community pages and present performance insights to leadership.
• Drive 100% accuracy of content and adherence to brand and business objectives as well as to regulatory and privacy guidelines.
• Facilitate day-to-day operations within the team, including QA, creative vetting, Legal reviews, etc.
• Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
• Identify and propose process improvements to drive efficient operations.
• Report weekly status updates and escalate project risks to manager.
• Contribute to a positive team culture by actively participating in team meetings and supporting team members.

Requirements

• Minimum Bachelor's degree in a related discipline and 2 years of experience in a related field with at least one year in a Digital capacity.
• Familiarity with digital marketing concepts and techniques, including online merchandising, UX/Design, SEO, and conversion rate optimization.
• Excellent attention to detail and ability to manage multiple projects simultaneously and autonomously.
• Effective communication skills, both written and verbal, with the ability to collaborate across teams and influence stakeholders.
• Proactive, self-motivated mindset with a willingness to take initiative and drive results.
• Possess basic creative and copywriting skills, with Photoshop experience preferred.
• Analytical mindset with ability to identify trends/opportunities in reporting and make data-driven decisions; Adobe Analytics experience preferred.
• Ability to thrive in a fast-paced, high-performance environment.
• Sales and/or marketing experience with focus on site and offer merchandising.
• Familiarity with Cox residential markets and service marketing.

Nice-to-haves

• Adobe Marketing Cloud experience (including Adobe Analytics) desired.
• Working knowledge of modern digital technologies, such as content management systems, targeting and web analytics platforms.
• Experience and understanding of online marketing tactics and creative development across all device types.

Benefits

• Paid jury duty
• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Military leave
• Paid time off
• Adoption assistance
• Parental leave
• Vision insurance
• 401(k) matching
• Volunteer time off
• Bereavement leave
• Pet insurance