University of South Carolina
posted 4 months ago
The CarolinaCard Office is seeking a student to work for the 2024-25 academic year as a Digital Marketing Content Creator, supporting the marketing team with various initiatives. This position is designed for students who are passionate about digital marketing and content creation, providing an opportunity to gain hands-on experience in a professional environment while contributing to the university's marketing efforts. The role involves producing original and high-quality content tailored for social media, implementing creative strategies, and engaging with the audience to refine future content strategies. As a Digital Marketing Content Creator, you will be responsible for ensuring a harmonious content strategy across various social media platforms, maintaining brand consistency, and enhancing reach. You will create visually stunning photo and video content that resonates with the audience and aligns with the university's brand voice and values. This includes conceptualizing, shooting, editing, and distributing high-quality videos for use on digital platforms, including social media, websites, and other promotional materials. Collaboration is key in this role, as you will work closely with cross-functional teams, including marketing, product, design, and digital operations, to ensure a seamless integration of visual content into broader campaigns. Staying informed about visual trends in photography and videography, industry updates, and content marketing best practices will be essential to incorporate fresh and innovative ideas into your work. You will also be responsible for executing photo and video productions featuring both internal employees and hired actors, using quality production gear and professional lighting and audio equipment. Additionally, you will maintain and organize visual media content libraries, design rudimentary graphics and animations that enhance media projects, and think critically about overall strategy, key messaging, and content design based on key markets and audiences. Being comfortable in front of the camera to interview fellow students for production needs is also a requirement of this position.