Digital Marketing Content Creator

University of South Carolina

Part-time - Intern

Educational Services

About the position

The CarolinaCard Office is seeking a student employee for the 2024-25 academic year to serve as a Digital Marketing Content Creator. This role involves supporting the marketing team by implementing creative strategies, engaging with audiences, and producing high-quality visual content that aligns with the University’s brand objectives.

Responsibilities

• Work closely with the marketing team to devise and enact a content strategy that aligns with the University's brand objectives and amplifies engagement.
• Interact with followers and collect audience insights to refine future content strategies.
• Ensure a harmonious content strategy across various social media platforms to maintain brand consistency and enhance reach.
• Create visually stunning photo and video content that resonates with the audience and aligns with the brand voice and values.
• Conceptualize, shoot, edit, and distribute high-quality videos for digital platforms, including social media and promotional materials.
• Collaborate with cross-functional teams to ensure seamless integration of visual content into broader campaigns.
• Stay informed about visual trends and content marketing best practices to incorporate innovative ideas into visual content creation.
• Execute photo and video productions featuring both internal employees and hired actors.
• Shoot photo and video content using quality production gear, staging sets with professional lighting and audio equipment.
• Cast and direct a diverse range of models during conception and production.
• Create prototypes and proof of concepts to validate video and photo ideas quickly.
• Maintain and organize visual media content libraries.
• Design rudimentary graphics/animations that enhance media projects and campaigns.
• Think critically about overall strategy, key messaging, and content design based on key markets and audiences.
• Be informed on University news and ongoing projects to ideate and introduce unique story concepts.
• Conduct interviews with fellow students for production needs.

Requirements

• Majoring or Minoring in Media Arts, Marketing, Mass Communications, Theatre, or Film and Media Studies.
• Experience in Photoshop.
• Fundamental understanding of marketing and social media platforms.
• Strong verbal and written communication skills.
• Excellent organizational skills.
• Detail-oriented.

Nice-to-haves

• Experience in video editing using Premiere Pro, Final Cut Pro X, or on an iPhone.

Benefits

• Flexible work schedule to meet departmental needs.
• Opportunity to gain practical experience in digital marketing and content creation.