Digital Marketing Content Specialist

National Heritage Academies - Grand Rapids, MI

Full-time - Mid Level

Grand Rapids, MI

51-100 employees

Educational Services

About the position

The Digital Marketing Content Specialist at National Heritage Academies (NHA) is responsible for creating and optimizing digital content, particularly video, to enhance brand awareness, engage audiences, recruit students, and promote the positive reputation of over 100 schools. This role involves producing engaging content tailored to various platforms, ensuring alignment with each platform's guidelines and objectives.

Responsibilities

• Participate in the creation of digital content and optimize video for brand awareness and audience engagement.
• Create, record, and edit engaging content for various platforms.
• Translate raw footage into finished products following scripts or storyboards.
• Edit and assemble video footage to create compelling narratives for social media, websites, and promotional content.
• Manage and organize media assets, including raw footage, audio files, and graphics.
• Build and maintain relationships with internal and external content creators.
• Understand and apply video, digital content, and platform-specific KPIs.
• Utilize time management skills to complete edits and revisions by strict deadlines.

Requirements

• Bachelor's degree in Marketing, Communications, Film/Media Production, or related field.
• 2-3 years of professional experience in digital content creation.
• Minimum of 2 years of experience with Final Cut Pro or similar editing software.
• Strong understanding of translating concepts into clear and engaging content.
• Excellent project management skills with the ability to prioritize and manage multiple deadlines.
• Creativity and storytelling skills to capture audience interest.
• Ability to collaborate effectively with cross-functional teams and incorporate feedback.
• Proficiency in content creation tools, graphic design software, and social media platforms.
• Excellent written and verbal communication skills with attention to detail.
• Proficient with various camera types, recording equipment, and lighting setups.

Nice-to-haves

• Knowledge of motion graphics and sound design.
• Understanding of lighting setups and audio recording.