University of New Hampshire - Durham, NH
posted 3 months ago
The Digital Marketing Coordinator for the Graduate School at the University System of Hampshire plays a pivotal role in managing and implementing digital marketing strategies and communications for both the UNH Graduate School and the Peter T Paul College of Business and Economics. This position is essential in presenting a cohesive and professional outward-facing brand for these two academic units. Reporting to the Senior Integrated Marketing Director and collaborating closely with the leadership of Paul College, the Digital Marketing Coordinator will work with external vendors to ensure that marketing campaigns are executed consistently and effectively across all digital platforms, encompassing both paid and organic efforts. In addition to campaign management, the Digital Marketing Coordinator is tasked with overseeing the graduate school website and the web pages for Paul College graduate programs. This includes ensuring that all digital content is current, organized, accessible, and presented in a professional manner. The role also involves collaboration with the graduate enrollment team to assist with email marketing initiatives and data analysis, thereby enhancing the effectiveness of outreach efforts. The position requires a strong understanding of website management, social media best practices, and pay-per-click advertising tools. The Digital Marketing Coordinator will be responsible for creating digital marketing plans, evaluating advertisement campaigns across various platforms, and utilizing data to improve digital marketing strategies. This role is integral to the success of the Graduate School's marketing efforts and requires a collaborative individual who can effectively manage multiple projects and communicate clearly with various stakeholders.