Digital Marketing Coordinator (LatAm preferred)

$31,200 - $52,000/Yr

Assessment Systems - Stillwater, MN

Full-time

Stillwater, MN

Educational Services

About the position

The Digital Marketing Coordinator will play a crucial role in enhancing the company's brand presence and driving sales by increasing website traffic and generating qualified inbound leads. This position is ideal for individuals with a background in digital marketing who are eager to expand their skills within a growing SaaS company that provides software for managing high-stakes exams. The coordinator will be responsible for planning, executing, and managing various digital marketing strategies, including SEO, SEM, content creation, and social media management.

Responsibilities

• Plan, execute, and manage all digital marketing initiatives, including SEO, SEM, website content, email marketing, and social media.
• Manage the LinkedIn company page and grow the network to enhance brand visibility and generate leads.
• Improve messaging on website marketing pages to highlight functionality and benefits.
• Manage and expand the company blog to increase traffic and engagement.
• Enhance the backlink profile by ensuring presence on relevant sites like Capterra and G2.
• Send promotional emails to an opt-in list of over 10,000 subscribers and improve email automation.
• Coordinate press releases and assist in getting articles published in major publications like Forbes and Medium.
• Manage the company podcast and coordinate instructional videos for YouTube.
• Organize webinars and edit videos for posting on YouTube and podcast channels.
• Assist the sales team in converting leads and track leads in the CRM.
• Prepare reports and analytics on marketing and sales performance, including ROI and KPIs.

Requirements

• Experience in strategy and management of digital marketing.
• Experience with social media management for B2B/B2Gov SaaS.
• Strong creativity and innovation skills.
• Excellent interpersonal skills for collaboration across departments.
• Ability to analyze consumer metrics, reports, and trends.
• Strong project management and managerial skills.
• Desire to grow personal brand on LinkedIn.
• Experience using WordPress for content management.
• Familiarity with CRM and email management software, such as Zoho or Hubspot.

Nice-to-haves

• In-depth knowledge of current digital trends.
• Proficiency in multimedia editing software (e.g., Canva).
• Experience with SEO strategy and keyword research.
• Experience with analytics tools, such as Google Analytics and Google Search Console.
• Analytical mindset with a passion for measuring data.

Benefits

• Fully virtual position with flexible working hours.
• Competitive hourly wage of $15-25 per hour.