Digital Marketing Coordinator - Twin Cities

Hy-Vee - West Des Moines, IA

Full-time - Entry Level

West Des Moines, IA

Food and Beverage Retailers

About the position

The Digital Marketing Coordinator at Hy-Vee is responsible for planning and executing various digital marketing tactics, including website content updates, email campaigns, and performance analysis. This role collaborates with brand managers and graphic designers to create effective marketing campaigns and aims to exceed industry benchmarks. The position requires a commitment to the company's mission and values, along with strong interpersonal and communication skills.

Responsibilities

• Collaborates with brand managers, graphic designers, and content creators to plan digital marketing campaigns across various platforms.
• Utilizes tools such as Google Analytics, Google Tag Manager, Airship, Acoustic (ESP), GMB, and other digital platforms.
• Executes digital marketing plans to exceed industry benchmarks in a drive to be best in class.
• Assists with the analysis of campaign performance to optimize and report overall results utilizing various reporting software including Google Analytics.
• Assists the team in a variety of digital activities and project management to support Marketing and Loyalty goals.
• Maintains and revises website graphics, content, files, and directories.
• Reports to work when scheduled and on time.
• Performs other job-related duties and special projects as required.
• Participates in company and team meetings.

Requirements

• 1 year of digital marketing experience.
• Experience with Google Tag Manager.
• Experience with Google Analytics.
• General knowledge of HTML/CSS.

Nice-to-haves

• Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner.
• Good verbal and written communication skills.
• Ability to identify problems, develop and execute solutions.
• Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs.