DIGITAL MARKETING COORDINATOR - WCTV

Gray Television - Tallahassee, FL

Full-time - Entry Level

Tallahassee, FL

101-250 employees

Broadcasting and Content Providers

About the position

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of US television households. We are committed to excellence, constantly upgrading our technology and seeking innovative ways to maintain our market leadership. Our focus is on training and developing the best talent in the industry. WCTV, Tallahassee's legacy CBS affiliate, is looking for a Digital Marketing Coordinator who is passionate about helping business owners maximize their marketing investments. This role is ideal for someone who thrives in a collaborative environment and is eager to contribute to the growth of our clients' businesses through effective digital marketing strategies. As a Digital Marketing Coordinator, you will be responsible for managing and optimizing digital campaigns, utilizing data-driven decision-making to achieve client goals. This fast-paced and rewarding position requires a strong attention to detail, critical thinking skills, and excellent organizational abilities. You will work closely with clients, sales staff, and design services to integrate and execute digital campaigns, ensuring that all creative assets are coordinated and managed effectively. Your role will also involve maintaining inventory calendars for digital products and providing administrative support to the sales team. In addition to collaborating with the sales team to develop compelling digital sales presentations, you will lead optimization efforts for digital campaigns by analyzing data and making informed recommendations. Staying updated on emerging trends and identifying growth opportunities in the digital marketing landscape will be key to your success in this role. Join our dynamic team at WCTV and help shape the future of digital marketing in Tallahassee!

Responsibilities

• Collaborate with the Digital Sales Manager and Sales Team to support multi-platform digital marketing strategies, focusing on understanding client goals and optimizing success through research and analysis.
• Work closely with clients, sales staff, design services, and ad operations to integrate and execute digital campaigns, including assisting with client onboarding and creative development.
• Coordinate client creative assets, whether produced internally or provided by clients. Manage creative updates, campaign scheduling, and flighting.
• Maintain inventory calendars for digital products and provide administrative support to Sales Team and Sales Managers.
• Assist in developing and presenting media recommendations to both internal and external clients, highlighting the rationale for chosen tactics, investments, and deliverables.
• Participate in client-facing sales and results meetings alongside Sales Managers and Account Executives.
• Manage digital sales fulfillment and campaign delivery processes in coordination with colleagues across Gray Digital Media.
• Handle digital order entry for billing purposes and maintain organized digital sales documentation, contracts, and client records.
• Collaborate with the sales team to craft compelling digital sales presentations and campaign proof of performance reports.
• Lead optimization efforts for digital campaigns, utilizing back-end campaign analysis and data-driven recommendations (utilizing tools like GDM's data reporting tools, Google Analytics, etc.).
• Stay updated on emerging trends and identify opportunities for growth within emerging markets.

Requirements

• Digital marketing experience
• Experience with digital platform order entry
• Strong attention to detail
• Critical thinking and analytical skills
• Excellent organizational and time management skills
• Ability to thrive in a deadline-driven environment
• Strong verbal and written communication skills, and highly organized
• Social media content management experience
• Experience executing digital advertising campaigns including display, video, social, and email marketing
• Experience with Google Analytics or other digital marketing analytics tools
• Proficient with Excel, Word, and PowerPoint
• Graphic Design experience (Adobe Premiere, Photoshop, Canva, etc.) is an additional benefit
• 2+ years in media/advertising with a focus on digital and multi-platform campaigns
• BA/BS degree preferred

Nice-to-haves

• Graphic Design experience (Adobe Premiere, Photoshop, Canva, etc.) is an additional benefit