Digital Marketing Coordinator

Roto Rooter Services Company - Cincinnati, OH

Full-time - Entry Level

Cincinnati, OH

Administrative and Support Services

About the position

The Digital Marketing Coordinator at Roto-Rooter will play a crucial role in supporting the Director of Digital Marketing by managing various digital marketing initiatives. This position involves collaboration with external agencies and internal teams to execute projects related to email marketing, website development, SEO, and overall digital marketing strategies. The coordinator will be responsible for ensuring project alignment, monitoring progress, and optimizing digital initiatives to enhance the company's online presence.

Responsibilities

• Strategize, project manage and help execute a variety of digital initiatives simultaneously, including website development, optimization, email marketing, and SEO.
• Ensure internal and external teams are aligned with project requirements.
• Monitor progress, thoroughly test and validate to confirm best practices are met.
• Oversee, implement, and manage projects/teams to achieve tight deadlines.
• Provide leadership and support during strategy, ideation, overall project scope and implementation for a variety of digital marketing programs.
• Help manage and maintain databases, content, and change requests for the website using a content management system (CMS).
• Assist in providing support for breaks/fixes of the website.
• Write project briefs and document new development.
• Develop and maintain strong, trusting relationships with multiple agencies and with internal Roto-Rooter departments.
• Report and measure digital initiatives to provide ongoing strategy for continued optimizations.
• Assist in implementing various SEO and content optimizations.
• Build, execute, and report performances on marketing campaigns.

Requirements

• A Bachelor's degree is required.
• At least two years of experience in digital marketing.
• Experience with content management systems, SEO, and/or email marketing is preferred.
• Strong organizational and project management skills.
• Ability to plan, manage and meet multiple priorities in a dynamically changing landscape.
• Ability to problem solve and work well in both team and individual settings.
• Expertise in multi-tasking, strategizing, organizing, and prioritizing.
• Proficient in Microsoft Excel.
• Experience with Chrome Dev Tools, Google Core Web Vitals, Google Search Console, Schema Markup, Mobile-first best practices, Content Management Systems, and Salesforce Marketing Cloud.
• Familiar with Adobe Photoshop.
• Basic knowledge of HTML code is a plus.
• Excellent verbal and written communication skills.

Nice-to-haves

• Familiarity with Adobe Photoshop.
• Basic knowledge of HTML code.

Benefits

• Medical insurance with a Prescription Drug Card
• Accident and Critical Illness Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation
• Paid Training
• Life Insurance
• Matching 401K Retirement Savings Plan
• Tuition Reimbursement
• Profit Sharing