Cavender Stores - Tyler, TX
posted 3 months ago
The Digital Marketing Coordinator is a pivotal role within Cavender's marketing team, focusing on the execution of a comprehensive digital marketing strategy that emphasizes an integrated, customer-centric, and omni-channel approach. This position is responsible for the implementation of various marketing campaigns across digital platforms, including email, SMS, website, and paid advertisements. The successful candidate will work closely with the Digital Marketing Manager to strategize and execute marketing activities that align with the company's mission, vision, and values. Attention to detail, accuracy, and strong organizational skills are essential for this role, as the coordinator will be tasked with enhancing the overall customer experience through effective digital marketing channels. In this role, the Digital Marketing Coordinator will support the company culture and serve as a strategic partner, collaborating with various stakeholders in Marketing and Merchandising to conceptualize and plan marketing campaigns. The coordinator will be responsible for organizing digital marketing campaign calendars, providing input on graphic design for campaign materials, and ensuring that all campaigns deliver the best possible customer experience. Additionally, the coordinator will lead the Cavender's Ranch Blog, overseeing SEO, copywriting, and content integration into broader marketing efforts. The position also involves managing email and SMS campaigns, engaging with third-party agencies, and monitoring campaign performance metrics. The coordinator will assist in implementing new marketing software platforms and will be expected to work effectively in a fast-paced, deadline-driven environment, managing multiple priorities with minimal supervision. Administrative tasks such as invoice entry and reconciliation for digital marketing vendors will also be part of the responsibilities.