DIGITAL MARKETING COORDINATOR

$55,000 - $60,000/Yr

Lagence.Co - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Digital Marketing Coordinator will support the Digital Marketing team in executing various marketing initiatives, including Email, SMS, Paid Media, and Direct Mail campaigns. This role involves project management, competitor analysis, and collaboration with cross-functional teams to ensure marketing content aligns with overall strategies and goals.

Responsibilities

• Assist Sr. CRM Manager and Global Director of Digital Marketing in managing key Email, SMS, and Paid Media projects.
• Support execution of email and SMS plans, as well as targeted marketing campaigns to drive sales and conversion.
• Manage asset requests, creative briefs, and marketing calendars for paid social/paid media campaigns.
• Conduct competitor analysis and stay updated on best practices and online trends.
• Participate in brainstorming, planning, development, and execution of marketing programs.
• Coordinate with site merchants, creative, and eCom teams to ensure marketing content accuracy.
• Monitor and report on Email campaign results, including open rates and click-through rates.
• Maintain a content and template library for top-performing Emails and Paid Social Ads.

Requirements

• 2+ years of marketing/digital marketing experience.
• Exposure to CRM and/or Paid Media preferred.
• Experience with Asana, Klaviyo, and Attentive platforms is a plus.
• Excellent written and verbal communication skills.
• Demonstrated project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong analytical marketing orientation and understanding of basic marketing KPIs.
• Bachelor's Degree in Marketing, Business, or a similar area preferred.

Nice-to-haves

• Experience in a fast-paced office environment.
• Advanced organizational skills.