Digital Marketing Coordinator

Adecco - New York, NY

Full-time - Entry Level

New York, NY

Administrative and Support Services

About the position

The Digital Marketing Coordinator position at a well-known fashion company in New York, NY, is a temporary role focused on managing the day-to-day operations of all PINK social media and third-party properties. This includes popular platforms such as Snapchat, Instagram, Facebook, Twitter, YouTube, Pinterest, WeHeartIt, and Tumblr, as well as any new and emerging platforms. The coordinator will work closely with the Senior Marketing Coordinator to execute paid digital media campaigns and brand partnerships, as well as social-based projects like user-generated contests and sweepstakes. This role is essential in maintaining the brand's online presence and engaging with its audience effectively. The responsibilities of the Digital Marketing Coordinator include supporting the Senior Marketing Coordinator in developing a social content strategy and maintaining social marketing calendars across all platforms. The coordinator will coordinate asset delivery with copy and creative teams for all social updates, push and schedule daily updates on social and third-party platforms, and manage the day-to-day activity of approximately 50 regional store Instagram accounts. Additionally, the coordinator will assist in executing PINK Nation social projects and social site integrations, develop educational marketing materials for key campaigns, and work with various teams to execute paid media campaigns and brand partnerships. The role also involves managing content planning and publishing for the PINK Nation app chat feature, routing social cadence to third-party partners for input, and owning sample trafficking in collaboration with merchants for in-house asset creation. Analyzing and recapping social performance, tracking social trends, and analyzing competitor activity are also key components of this position. The coordinator will help identify emerging platforms for PINK to develop a presence and manage live social updates from brand events, closely collaborating with the events team to communicate and recap event activity via social media. Music licensing management and support for video execution are additional responsibilities.

Responsibilities

• Support Sr. Marketing Coordinator on development of social content strategy and cadence
• Maintain social marketing calendars across all platforms
• Coordinate asset delivery with copy and creative for all social updates
• Push/schedule all updates daily on social and third party platforms
• Manage day to day activity of PINK's ~50 regional store Instagram accounts
• Support Sr. Marketing Coordinator in execution of PINK Nation social projects and social site integrations
• Develop educational marketing materials and social assets for key campaigns to be utilized by our 200 PINK Campus Reps
• Work with copy, creative and PINK's media agency to execute paid media campaigns and brand partnerships with oversight from Sr. Marketing Coordinator
• Manage day to day content planning and publishing of the PINK Nation app chat feature
• Route social cadence to third party partners for input
• Own sample trafficking in collaboration with merchants for in-house asset creation
• Analyze and recap social performance
• Track social trends and analyze competitor activity
• Help identify emerging brand right platforms for PINK to develop a presence
• Manage live social updates from brand events
• Closely collaborate with events team to communicate and recap event activity via social
• Manage music licensing and support video execution

Requirements

• Bachelor's Degree required or equivalent experience
• 1 - 3 years experience in Digital Marketing
• Creative and innovative thinker
• Intimate knowledge of all top social and mobile messaging platforms
• Organized, deadline oriented, & works well under pressure
• Excellent written and oral communication and presentation skills
• Ability to problem solve and escalate as needed
• Ability to juggle multiple tasks and projects
• Ability and willingness to work off-hours when necessary to meet deadlines
• Analytical and logical thinker
• Understanding of the PINK brand and fashion retail
• Direct experience managing brand social activity preferred
• Proficiency in Project, PowerPoint and Excel

Benefits

• Comprehensive benefits package for contract workers