Digital Marketing Coordinator

Westfield Specialty, Ltd. - Westfield Center, OH

Full-time

Westfield Center, OH

1,001-5,000 employees

About the position

The Digital Marketing Coordinator is responsible for collaborating with various teams to develop and execute strategies that promote the company's brand and business goals in the digital space. This role focuses on managing the company's reputation on social media, implementing marketing strategies, and enhancing the company's digital presence across platforms. The coordinator will oversee digital marketing initiatives, analyze performance metrics, and create campaigns that align with the company's objectives.

Responsibilities

• Collaborate with Marketing and Corporate Communications to develop marketing strategies.
• Manage inbound reputation on social media channels.
• Engage with users to identify and resolve negative posts while promoting positive content.
• Plan and implement comprehensive marketing campaigns.
• Build and enhance the company's digital presence on social media platforms.
• Execute digital marketing initiatives and oversee digital analytics.
• Create and execute digital campaigns to meet business goals.

Requirements

• Experience in digital marketing and social media management.
• Strong analytical skills to assess digital marketing performance.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.

Nice-to-haves

• Familiarity with digital marketing tools and analytics platforms.
• Experience in content creation for social media.
• Knowledge of SEO and online advertising.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid time off
• Professional development opportunities