Digital Marketing & Creative Specialist

$56,500 - $65,000/Yr

Unclassified - Winter Garden, FL

Full-time - Mid Level

Winter Garden, FL

About the position

The Digital Marketing & Creative Specialist will be responsible for developing, implementing, and maintaining social media marketing plans and digital campaigns for a local wealth management firm. This role requires a creative individual who can manage social media platforms, create engaging content, and analyze campaign performance to optimize results. The specialist will work collaboratively with a team to align marketing efforts with business objectives and stay updated on the latest digital marketing trends.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple channels.
• Manage social media accounts, creating engaging content to foster community interaction and brand awareness and loyalty.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Write compelling copy for various platforms including websites, emails, and advertisements.
• Utilize marketing automation tools to streamline campaigns and improve efficiency.
• Execute email marketing campaigns aimed at nurturing leads and converting prospects into customers.
• Analyze campaign performance using tools like Google Ads and other analytics platforms to optimize conversion rates.
• Monitor benchmarks for measuring the impact of social media campaigns.
• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Utilize knowledge of SEO and work to enhance overall content strategy marketing efforts.
• Manage all content-related assets to include print, web, and editorial features.
• Consistently design, publish, and manage relevant, original, high-quality content for all brands.
• Stay up-to-date with the latest trends in digital marketing to ensure innovative approaches are implemented.

Requirements

• Proven experience in digital marketing with a focus on social media marketing, email marketing, and advertising.
• Strong copywriting skills with the ability to create persuasive content tailored to target audiences.
• Familiarity with marketing automation tools and techniques for effective campaign management.
• Experience with Google Ads and performance marketing strategies is highly desirable.
• Excellent research skills to inform data-driven decision-making processes.
• Ability to analyze metrics and derive actionable insights for continuous improvement.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• A collaborative mindset with excellent communication skills.

Nice-to-haves

• Knowledge of the financial industry will be an unexpected bonus.
• Cool or unexpected skills not mentioned in the job description.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Retirement plan
• Tuition reimbursement
• Paid time off