Digital Marketing Data Manager

About the position

We are seeking a highly skilled Digital Marketing Data Manager with a strong technical background to join our growing marketing team. This role is ideal for someone who can bridge the gap between data analysis and digital marketing strategy. You will be responsible for designing and managing complex data pipelines, writing queries to extract meaningful insights from various data sources, and creating reports and dashboards that drive business decisions. Your expertise will enable our marketing team to optimize campaigns, improve customer segmentation, and enhance overall performance.

Responsibilities

• Work with the marketing team to create and execute segmented, personalized email campaigns based on customer behavior and lifecycle stages.
• Manage the setup, configuration, and ongoing optimization of Salesforce Marketing Cloud Engagement for email campaigns, ensuring effective use of SFMCE features such as Email Studio, Einstein, Intelligence Reports, Journey Builder, and Automation Studio.
• Design, build, and optimize email journeys, automations, and workflows within SFMC.
• Provide recommendations based on data for the strategy and execution of email marketing campaigns.
• Work with the marketing team to continually refine email marketing strategies, ensuring content is tailored to different segments and aligned with business goals.
• Provide insights to improve customer segmentation and lead nurturing strategies across email campaigns.
• Collaborate closely with the marketing team to define email campaign objectives, target audiences, and key performance indicators (KPIs).
• Analyze email campaign performance, including open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates, and use this data to recommend improvements.
• Develop SQL queries to extract data from Salesforce Marketing Cloud Engagement, CRM systems (e.g., Salesforce Sales Cloud), and other marketing platforms for performance reporting.
• Provide actionable recommendations for improving email engagement, deliverability, and campaign efficiency based on data analysis.
• Lead A/B testing efforts for email campaigns to optimize subject lines, content, CTAs, and send times, and analyze results to improve performance over time.
• Troubleshoot issues related to email delivery, engagement, and performance to minimize bounces, spam complaints, and unsubscribes.

Requirements

• 3+ years of experience in digital marketing data management, with a strong focus on Salesforce Marketing Cloud Engagement (SFMCE) and email performance.
• Proven experience creating, managing, and optimizing email campaigns, including segmentation, personalization, and automation within SFMC.
• Experience working with CRM systems (Salesforce) and integrating data across platforms.
• Proficiency in data analytics and reporting, with expertise in building custom reports and dashboards in Salesforce Marketing Cloud, Tableau, or Power BI.
• Strong organizational skills with the ability to manage multiple email campaigns simultaneously, ensuring deadlines are met and quality is maintained.
• Ability to work independently and collaboratively with cross-functional teams.
• Strong proficiency in SQL for query writing and data extraction, particularly for email and CRM data.
• Strong analytical skills with the ability to interpret data and draw actionable insights for improving email campaign performance.
• Strong written and verbal communication skills, with the ability to present technical data insights in a clear and engaging way to both technical and non-technical stakeholders.
• Ability to collaborate with marketing and technical teams to optimize email marketing strategies.

Benefits

• Breakthrough T1D supports a diverse and inclusive workforce.
• Breakthrough T1D is an Equal Opportunity Employer.