Digital Marketing & Design Specialist

$50,000 - $60,000/Yr

Sudsies - North Miami, FL

Part-time,Full-time - Entry Level

North Miami, FL

Personal and Laundry Services

About the position

Join Sudsies as Our Next Digital Marketing & Design Specialist! Are you a creative people person with a passion for design and digital marketing? Do you have an eye for detail and a love for optimizing online brand presence? Sudsies, a leader in the dry-cleaning industry, is looking for a Digital Marketing & Design Specialist to bring our iconic brand to the next level. If you're ready to work in a dynamic, fun, and fast-paced environment, we want to hear from you! As a Digital Marketing & Design Specialist, you will be responsible for customizing and maintaining WordPress sites, ensuring that our brands shine online. You will create stunning graphics, engaging web designs, and optimize all digital assets to be brand-compliant. This role also involves light copywriting/editing and sourcing incredible stock images and videos. You will collaborate with in-house production staff to create concepts and storyboards for photography and videography. In addition, you will manage and optimize Google Ads and META Ads, providing weekly updates, conducting A/B testing, and managing keywords. Your role will also include providing clear, actionable insights from KPIs and competitor analysis. This position is perfect for someone who is proficient in WordPress design and theme customization, has a strong understanding of brand consistency, and has proven success in PPC campaign management. If you are data-driven and can turn analytics into impactful marketing strategies, we want you on our team!

Responsibilities

• Customize and maintain WordPress sites to enhance online brand presence.
• Create stunning graphics and engaging web designs that are brand-compliant.
• Handle light copywriting and editing tasks.
• Source stock images and videos for digital assets.
• Collaborate with in-house production staff to create concepts and storyboards for photography and videography.
• Manage and optimize Google Ads and META Ads with weekly updates.
• Conduct A/B testing and manage keywords for PPC campaigns.
• Provide clear, actionable insights from KPIs and competitor analysis.

Requirements

• Proficiency in WordPress design and theme customization.
• Strong graphic design skills with an understanding of brand consistency.
• Proven success in managing PPC campaigns, specifically Google Ads and META Ads.
• A data-driven approach to marketing strategies based on analytics.

Nice-to-haves

• Experience in digital marketing for the service industry.
• Familiarity with SEO best practices.
• Knowledge of social media marketing strategies.

Benefits

• Innovative work environment where ideas matter.
• Collaborative team atmosphere with passionate colleagues.
• Opportunity to play a key role in shaping and growing a beloved brand.