Digital Marketing Director - CB JENI and Normandy Homes

Green Brick Partners - Plano, TX

Full-time - Senior

Plano, TX

Construction of Buildings

About the position

The Digital Marketing Director at Green Brick Partners is a pivotal role that requires a strong belief in and adherence to the company's core values encapsulated in the acronym HOME: Honest, Objective, Mature, and Efficient. This position is responsible for developing and implementing comprehensive digital marketing strategies aimed at enhancing brand awareness and driving customer engagement. The director will lead both an internal team and a digital agency, focusing on delivering compelling brand messaging and optimizing the company's online presence to improve customer experience and drive business results. In this role, the Digital Marketing Director will oversee the creation of digital marketing strategies that align with the customer journey, ensuring that adequate leads and traffic are directed to various communities. This includes leading tactical marketing planning, which encompasses campaign development, paid advertising strategies, implementation, execution, and measurement of digital marketing initiatives. The director will also identify and implement strategies to enhance the online brand presence and reputation. The position involves planning, overseeing, and optimizing digital advertising campaigns across multiple channels, including third-party sites, social media, search, and display. The director will monitor campaign performance and ROI to ensure effectiveness and efficiency. Additionally, the role includes developing targeted marketing campaigns based on CRM insights, managing the development of digital content, and ensuring a cohesive customer journey across all platforms. The Digital Marketing Director will also be responsible for managing the company's websites to enhance user experience and drive conversions, overseeing online customer acquisition and engagement, and leading SEO efforts in collaboration with the marketing team. Budget management is a key aspect of this role, as the director will oversee digital agencies and vendors, prepare and manage the online marketing budget, and access data to develop insights and measure ROI. Leadership is a critical component of this position, as the director will lead and train the digital marketing team on best practices while staying updated on the latest technology trends to identify growth opportunities in digital marketing channels.

Responsibilities

• Develop comprehensive digital marketing strategies that create customer journey alignment and drive adequate leads and traffic to communities.
• Lead tactical marketing planning including campaign development, paid advertising strategy, implementation, execution, and measurement of digital marketing initiatives.
• Identify strategies and implement solutions to improve online brand presence and reputation.
• Plan, oversee and optimize digital advertising campaigns across various channels, including 3rd party sites, social media, search, and display.
• Monitor campaign performance and ROI to ensure effectiveness and efficiency.
• Develop targeted/personalized marketing campaigns and journeys via SMS, email and other applications based on CRM insights.
• Direct the development of digital content including website content, email campaigns, and social media to ensure a cohesive customer journey.
• Oversee the management and optimization of company websites to enhance user experience and drive conversions.
• Manage online customer acquisition and engagement (online chat and lead generation).
• Lead SEO and work with marketing team on content development for all brand websites to improve organic site traffic and engagement.
• Oversee digital agencies/vendors to create and implement media and content marketing placements across owned, paid, and earned channels that engages target audiences.
• Prepare and manage online marketing budget.
• Access data from a variety of internal and external sources to develop insights, measure ROI, identify areas of opportunity and optimize effectiveness of online marketing communications.
• Collaborate with cross functional team to deliver performance reports and insights and recommend actions or revisions to strategies.
• Lead and train digital marketing team on best practices.

Requirements

• Bachelor's degree in Advertising, Marketing or related field.
• 7-10 years in marketing with a focus on digital strategy development and execution.
• Experience managing a team of digital content creators and specialists.
• Certification in Google Analytics preferred.
• Hands-on experience in digital marketing tools and platforms including Google Analytics, social media management tools, marketing automation software, and website content management tools.
• Preference for experience with Sales Force CRM and Sales Force Marketing Cloud.
• Solid understanding of SEO /SEM and best practices to drive organic traffic.
• Intermediate skills in MSOffice Outlook, Word, PowerPoint and Excel with ability to produce reports.
• Basic InDesign, PhotoShop and Adobe Professional skills.
• Knowledge of Hootsuite or Sprout social media management tools.
• Experience with website maintenance software: WordPress, Builder Cloud or related software.
• Excellent analytical, communication, and leadership skills.
• High attention to detail and accuracy.
• Ability to maintain good relationships with vendors and internal departments.

Nice-to-haves

• Certification in Google platforms (Google Analytics, Google Looker Studio) a plus.
• Experience with Sales Force CRM and Sales Force Marketing Cloud.