Digital Marketing Director (Onsite St. Louis)

24 Seven - Saint Louis, MO

Full-time - Senior

Onsite - Saint Louis, MO

Administrative and Support Services

About the position

The Digital Marketing Director will lead the agency's digital initiatives, focusing on innovative strategies and team leadership to navigate the evolving digital landscape. This role emphasizes collaboration, client consultation, and the integration of advanced technologies to enhance marketing efforts and drive business growth.

Responsibilities

• Drive Digital Innovation: Stay ahead of trends and implement cutting-edge solutions.
• Strategic Vision: Develop forward-thinking digital strategies for current and future success.
• Team Leadership: Mentor and inspire a dynamic digital marketing team.
• Cross-Department Collaboration: Partner with creative and content teams for seamless execution.
• Client Consultant: Serve as the digital expert, helping clients leverage new technologies.
• Future-Proofing Strategies: Guide clients in adapting to AI and new platforms.
• Business Development: Showcase our digital expertise to attract and retain clients.
• Campaign Oversight: Plan and optimize digital campaigns across various channels.
• Data-Driven Insights: Analyze performance metrics to refine strategies.
• Innovative Optimization: Use advanced tools like AI and machine learning to enhance ROI.
• Stay Ahead of Trends: Monitor new platforms and tools.
• Technology Integration: Implement automation and emerging technologies.
• Enhance User Experience: Collaborate with UX teams to improve digital experiences.
• Lead Creative Strategy: Ensure content is innovative and engaging.
• Content Oversight: Supervise creation of compelling, audience-focused content.
• Cohesive Storytelling: Maintain a unified brand voice across channels.

Requirements

• Bachelor's Degree in Marketing or a related field; a Master's or certifications is a plus.
• 8-12 years in digital marketing, with 2+ years in a leadership role.
• Knowledge of SEO, SEM, PPC, social media, and email marketing.
• Familiarity with AI and machine learning is a plus.
• Comfortable using analytics tools for decision-making.
• Ability to inspire and guide a team.
• Strong verbal and written skills for client interaction.
• Anticipate trends and pivot strategies effectively.
• Analytical mindset to identify and overcome challenges.

Nice-to-haves

• Certifications: Google Ads, Google Analytics, or similar credentials.
• Proven Track Record: Successful leadership of innovative digital projects.
• Creative + Strategic: Comfortable collaborating with creative teams to meet client goals.

Benefits

• Health Insurance
• 401k
• Paid Holidays
• Professional Development Opportunities