Digital Marketing Director - Paid Search/PPC

$80,000 - $80,000/Yr

Forix - Portland, OR

Full-time - Senior

Portland, OR

51-100 employees

Professional, Scientific, and Technical Services

About the position

The Paid Search Director will lead the paid search marketing efforts at Forix, overseeing strategy, execution, and optimization of campaigns across various platforms. This role is crucial for driving business growth, enhancing customer acquisition, and ensuring that campaigns meet key performance indicators (KPIs) and return on ad spend (ROAS). The position requires a blend of analytical, creative, and leadership skills to manage a high-performance team effectively.

Responsibilities

• Develop and implement comprehensive paid search strategies to achieve business goals.
• Drive innovation and optimization across campaigns, ensuring a competitive advantage in the digital marketplace.
• Align paid search initiatives with broader digital marketing efforts, including SEO, display advertising, and social media marketing.
• Oversee the planning, execution, and optimization of all paid search campaigns (Google Ads, Bing Ads, etc.).
• Monitor and analyze performance metrics such as CTR, CPA, conversion rates, and ROAS to optimize campaigns.
• Perform A/B testing, audience segmentation, and bid management to improve campaign efficiency.
• Collaborate with analytics and data teams to measure performance and make data-driven decisions.
• Lead, mentor, and develop a team of paid search specialists, fostering a culture of learning and innovation.
• Coordinate with cross-functional teams including creative, content, product, and development to ensure paid search efforts are integrated.
• Manage and allocate the paid search budget, ensuring effective and efficient use of resources.
• Forecast campaign performance and provide financial reports on campaign ROI, spend, and future projections.
• Act as the primary point of contact for senior leadership on paid search strategies and performance.
• Work closely with external vendors and partners, ensuring they deliver on campaign goals and SLAs.
• Stay updated on the latest industry trends, tools, and best practices to maintain a competitive edge.
• Implement cutting-edge technologies and methodologies, including machine learning, AI, and automation in paid search.

Requirements

• Bachelor's degree in marketing, business, or a related field or work experience equivalent.
• 7+ years of experience in paid search marketing, with at least 3 years in a leadership role.
• Expertise in managing Google Ads, Bing Ads, and other PPC platforms.
• Proven track record of driving measurable growth and managing significant budgets.
• Strong analytical skills, with proficiency in tools such as Google Analytics, SEMrush, or other reporting platforms.
• Leadership experience in managing a high-performing team and working cross-functionally.
• Excellent communication, presentation, and stakeholder management skills.
• Certifications in Google Ads, Bing Ads, or other paid search platforms are highly desirable.

Benefits

• Flex Fridays
• Company events and outings (a.k.a. employee fun days)
• Convenient office located near restaurants, gyms, medical offices, and stores in East Beaverton
• 401K plan with matching
• Employee medical and dental coverage
• Vision
• 3 weeks of PTO/yr