Digital Marketing Director- REMOTE OPTION

Globalstar - Covington, LA

Full-time - Senior

Remote - Covington, LA

Telecommunications

About the position

The Digital Marketing Director at Globalstar will spearhead the development and execution of comprehensive digital marketing strategies aimed at enhancing brand visibility and driving sales. This role involves close collaboration with the Sr. Director of Global Marketing to manage and implement digital initiatives, including CRM integration and marketing technology optimization. The ideal candidate will possess strong organizational skills and thrive in a dynamic environment, ensuring that all marketing objectives are met efficiently.

Responsibilities

• Prepare and execute global digital marketing strategies, vision, initiatives, and campaigns that will drive sales.
• Ensure targets and timelines are met.
• Research, collaborate and implement or update the CRM, supporting training and adoption.
• Create appropriate reporting and measure initiatives for digital marketing.
• Manage marketing tech stack, optimize and maximize efficiencies.
• Develop and execute digital marketing spanning all web, SEO/SEM, marketing database, social media, and advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals.
• Manage the Globalstar and FindMeSpot websites, managing site health, updates and integrations.
• Identify trends and insights with the latest technology and best practices and optimize spend and performance accordingly.

Requirements

• Undergraduate degree in Marketing, Communications, or related field preferred.
• 10+ years of hands-on experience with SEO, Google Analytics, and CRM Software, Hubspot & Salesforce a plus.
• Able to use analytics to drive marketing results.
• In-depth knowledge of different digital marketing channels.
• Good knowledge and experience with inbound marketing tools and best practices.
• Proven track record of establishing positive relationships.

Nice-to-haves

• Interest in technology, science, and growth stage environments.
• Experience in global strategic B2B marketing.

Benefits

• Paid Time Off
• Paid Holidays
• 401(k) Plan with Company Match
• Employee Stock Purchase Program
• Voluntary and Company Paid Group Life Insurance
• Short- and Long-Term Disability Insurance
• Medical FSA
• Dependent Care
• Health Insurance
• Dental Insurance
• Vision Insurance
• Employee Assistance Program
• Comprehensive and Interactive Wellness Program