Digital Marketing Director (Remote)

About the position

The Digital Marketing Director will lead the digital marketing plan for Experian Automotive. This role will work with marketing, product marketing and cross-BU digital teams to develop the digital approach and ongoing plan. The digital marketing manager will execute all digital marketing including websites, SEO, SEM/PPC, social, email, content marketing and analytics by developing and achieving clear goals for engagement, leads and retention. You will report to the Head of Marketing, Experian Automotive.

Responsibilities

• Work with our teams and outside agencies in forming the digital marketing plan to improve user experience.
• Manage the website, including developing a plan to update website and ongoing maintenance plan working in a CMS.
• Develop SEO plan to maximize the volume of inbound organic traffic from search engines to our website.
• Create plan to manage SEM, working with our teams and 3rd parties, to maximize Return on investment.
• Develop overall email marketing plan, create emails in Eloqua and manage email databases.
• Manage social networks including writing and editing social posts and posting content to LinkedIn, Twitter and Facebook.
• Develop content marketing asset creation and distribution plan including video content best suited for target markets.
• Use analysis to evaluate end-to-end customer/user experience across multiple digital channels and customer touch points.
• Evaluate digital channel performance to measure performance including A/B testing and digital marketing campaigns.
• Create MQL tracking by working with marketing team and sales operations team to develop plan for how to track marketing qualified leads.
• Identify creative growth strategies including evaluation of digital insights, and optimize spend and performance based on the insights.

Requirements

• Undergraduate degree in Marketing or equivalent work experience.
• At least 10 years of work experience in a marketing department working in the digital space.
• Demonstrated knowledge of Eloqua, Salesforce.com, Content Management Systems, social media platforms.
• Demonstrated analytical skills.
• Comfortable in team-oriented atmosphere.
• Proficient in Microsoft Excel and PowerPoint.

Benefits

• Lucrative overachievement plan.
• Experian Elite – Annual trip for Top Performers.
• 15 days of vacation accrual annually, five sick days, two volunteer days.
• Wellness plans, online discounts, employee discounts, pet insurance and more.
• Employee stock purchase program and 401K matching and immediate vesting.