Digital Marketing Director/VP of Marketing

Lose Weight I - Tampa, FL

Full-time - Senior

Tampa, FL

Personal and Laundry Services

About the position

Job Opportunity: Digital Marketing Director/VP of Marketing at Medi-Weightloss Corporate in Tampa, FL. This position is ideal for individuals passionate about healthy living, digital marketing, and lead generation. As the Digital Marketing Manager / VP of Marketing, you will play a pivotal role in developing and implementing marketing programs for our franchise system, contributing to our mission of delivering exceptional care to our patients and improving their quality of life. This role is crucial for driving the growth and success of our franchise business. You will be responsible for creating and executing marketing strategies that enhance brand awareness and drive customer acquisition across all franchise locations. The ideal candidate will possess experience in franchise and healthcare marketing, strong leadership skills, and a proven track record of executing data-driven marketing campaigns. Join us and make a difference as part of a brand that works!

Responsibilities

• Manage all Digital Marketing and Tracking Programs
• Develop and oversee all local franchise Lead Generation strategies
• Ensure brand consistency across all franchise locations by overseeing the execution of marketing initiatives, advertising, and promotions
• Use discretion and independent judgement to manage PPC, Paid Social, and other local digital advertising programs for all locations
• Contracting and billing
• Overseeing trends and optimizations
• Communicate and arrange meetings with franchisees and vendors
• Tracking and Reporting
• Primary liaison with approved vendor(s)
• Manage tracking and performance metrics for all marketing programs and activities
• Own SEO strategy development and implement all SEO efforts
• Oversee the Brand's web presence and solve any website issues
• General website management
• Improve website Word Press and Elementor
• Build Landing Pages
• Administration of the Brand's Google analytics accounts
• Directly Supervise team members
• Provide expertise, input, and assist in all digital media planning and strategy for local, regional, and national marketing
• Contribute to department reports and updates
• Contribute to content development and other special projects as assigned
• Identification and communication of marketing best practices (local lead generation for Franchisees)
• Present at System Standards Training or company events and develop educational content as needed
• Liaise with other departments such as IT, Operations, Franchise Operations, and Business Development to ensure accurate implementation of marketing strategies and policies

Requirements

• 7+ years of marketing experience, with at least 3 years in a franchise-focused marketing role
• Minimum 3 years' management experience
• Knowledge of franchise business models and marketing best practices for franchises
• Healthcare / medical marketing experience
• Google Analytics and Ads certified
• Experience with website development and management
• Goal oriented, self-directed and self-motivated within a team environment
• Proficiency in Marketing, Internet Marketing, and Social Media
• Experience and demonstrated ability to deliver effective presentations/ Public Speaking
• Experience developing effective marketing plans with large and small budgets
• Must be proficient in Microsoft Office
• Must live in the Tampa Bay area

Benefits

• Flexible hybrid work schedule
• Competitive salary
• Health insurance
• Retirement savings plan
• Paid time off
• Paid Holidays
• Professional development opportunities