Digital Marketing Director

Lose Weight I - Tampa, FL

Full-time - Senior

Tampa, FL

Personal and Laundry Services

About the position

The Digital Marketing Director at Medi-Weightloss Corporate is a key leadership role responsible for developing and implementing marketing strategies that enhance brand awareness and drive customer acquisition across the franchise system. This position plays a crucial part in the growth and success of the franchise business, focusing on patient-centric care and holistic well-being. The ideal candidate will leverage their experience in franchise and healthcare marketing to execute data-driven campaigns and lead a talented team.

Responsibilities

• Manage all Digital Marketing and Tracking Programs
• Develop and oversee all local franchise Lead Generation strategies
• Ensure brand consistency across all franchise locations by overseeing the execution of marketing initiatives, advertising, and promotions
• Manage PPC, Paid Social, and other local digital advertising programs for all locations
• Contracting and billing
• Overseeing trends and optimizations
• Communicate and arrange meetings with franchisees and vendors
• Manage tracking and performance metrics for all marketing programs and activities
• Own SEO strategy development and implement all SEO efforts
• Oversee the Brand's web presence and solve any website issues
• General website management
• Build Landing Pages
• Administration of the Brand's Google analytics accounts
• Directly Supervise team members
• Provide expertise, input, and assist in all digital media planning and strategy for local, regional, and national marketing
• Contribute to department reports and updates
• Contribute to content development and other special projects as assigned
• Present at System Standards Training or company events and develop educational content as needed
• Liaise with other departments such as IT, Operations, Franchise Operations, and Business Development to ensure accurate implementation of marketing strategies and policies

Requirements

• 7+ years of marketing experience, with at least 3 years in a franchise-focused marketing role
• Minimum 3 years' management experience
• Knowledge of franchise business models and marketing best practices for franchises
• Healthcare / medical marketing experience
• Google Analytics and Ads certified
• Experience with website development and management
• Goal oriented, self-directed and self-motivated within a team environment
• Proficiency in Marketing, Internet Marketing, and Social Media
• Experience and demonstrated ability to deliver effective presentations/ Public Speaking
• Experience developing effective marketing plans with large and small budgets
• Must be proficient in Microsoft Office
• Must live in the Tampa Bay area

Benefits

• Flexible hybrid work schedule
• Competitive salary
• Health insurance
• Retirement savings plan
• Paid time off and Paid Holidays
• Professional development opportunities