Digital Marketing Director

Archroma - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Chemical Manufacturing

About the position

The Digital Marketing Director at Archroma U.S., Inc. will play a pivotal role in shaping and executing the company's digital marketing strategies. This position involves collaborating closely with the VP of Marketing & Sustainability and the Global Marketing Director to implement effective digital marketing campaigns, analyze performance metrics, and optimize strategies for lead generation and brand awareness. The ideal candidate will have a strong background in B2B digital marketing, with a focus on SEO, PPC, and social media management, driving traffic and conversions through innovative marketing techniques.

Responsibilities

• Develop paid search, display, and social advertising campaigns & re-marketing campaigns that support awareness and lead generation goals and maximize ROI
• Recommend an effective SEO strategy that increases targeted, organic traffic to our websites and blogs
• Continually optimize PPC campaigns by updating keywords, ads and landing pages while suggesting improvements to website performance
• Provide weekly/ monthly/ quarterly reports with analysis of KPI dashboard strengths and opportunities
• Provide input to preparation of annual digital marketing budget
• Maintain a consistent brand voice and presence across all digital marketing campaigns
• Administer marketing automation and CRM Platform, train users, upload data, create workflows, and manage requests for customizations
• Program email communications and design email campaigns, tracking leads via salesforce.com or other CRM tools
• Manage social media channels, develop strategy, design and schedule posts, track analytics
• Support strategic and tactical approaches to Lead Generation, ensuring a steady flow of qualified leads to the sales team
• Work with Global Marketing Director to ensure website content is current, relevant and engaging to the target audience
• Use analytical tools to track website performance metrics such as traffic, bounce rate, conversion rate, and user behavior insights
• Design aptitude: Ability to create images using templates and optimize content for campaigns and social posts
• Support strategic and tactical approaches to Lead Generation.

Requirements

• Minimum of 5 years digital marketing experience strongly preferred
• Bachelor's degree in marketing, communications, information systems or relevant field
• Proficiency with Salesforce, Pardot (or other marketing automation platform), Google Analytics
• Experience with social media scheduling programs such as HootSuite, Sprout Social or similar
• Familiarity with SEO and paid digital marketing channels and tactics
• Familiarity with CRM integrations and data management best practices
• Experience establishing and reporting marketing KPIs and analyzing performance against target
• Strong project management skills
• Excellent verbal and written communication skills
• Proficient user of MS Office 365 tools including SharePoint, Excel, PowerPoint, and design tools like Canva, Adobe Express or Adobe Creative suite.

Nice-to-haves

• Fluency in Spanish or second language
• Understanding of packaging value chain and industry
• Experience with A/B testing in digital campaigns
• Ability to multi-task and project planning.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Vision insurance
• 401(k) matching
• Employee discount
• Flexible schedule
• Life insurance
• Retirement plan