Adams Publishing Group - Coon Rapids, MN
posted 3 months ago
The Digital Marketing Director at Adams Publishing Group LLC is a pivotal role responsible for driving digital revenue sales goals and fostering the development of the local advertising sales team in Central Minnesota. This leadership position is integral to the Central MN Executive Committee and requires a high level of collaboration with department heads across the organization. The director will oversee the management of digital marketing solutions and services for the region, focusing on the daily acquisition of new business opportunities. In this role, the Digital Marketing Director will coach, model, and mentor Multimedia Account Executives (MMAEs) to maximize revenue opportunities related to various digital services. These services include Website Display, Programmatic Advertising, Search Engine Marketing (SEM/PPC), Targeted Email, Video, Connected TV (CTV-OTT), social media, E-Newsletters, and other emerging digital solutions. The ideal candidate will possess a robust understanding of current digital marketing tools and strategies, enabling them to lead integrated digital marketing campaigns from concept to execution. The director will be expected to brainstorm innovative growth strategies while remaining attuned to emerging opportunities within the digital advertising landscape. A strong work ethic and proficiency in Google Suites for data collection are essential for success in this position. The Digital Marketing Director will be responsible for sales in the East Central Minnesota area and will have a shared reporting line to the Regional President and the VP of Digital. Key functions of this role include managing digital advertising strategy from business, sales, and technical perspectives, assisting with budget development and projections for advertising, and creating actionable plans to grow digital revenue while motivating staff towards these goals. Additionally, the director will measure the effectiveness of various marketing campaigns, with a strong emphasis on understanding Google Tag Manager and Analytics. The position requires a minimum of 50% of time spent in the field prospecting and acquiring new digital business, about 40% of time spent training staff and creating optimal solutions for local businesses, and the remaining time ensuring that accounts receive superior customer service through campaign metrics and regular check-ins.