Digital Marketing Director

Clique Hospitality - Las Vegas, NV

Full-time - Mid Level

Las Vegas, NV

Food Services and Drinking Places

About the position

Clique Hospitality is seeking a talented and passionate Digital Marketing Director to join our dynamic team. In this role, you will be responsible for managing and executing all digital marketing efforts, which encompass paid digital advertising, search engine optimization (SEO), website maintenance, community management, and content creation. Your primary focus will be to work closely with the marketing team to develop and implement effective strategies that drive traffic, engagement, and conversion across all digital channels. It is essential that these efforts align with Clique Hospitality's brand and marketing objectives, ensuring a consistent and cohesive approach to our digital presence. As a Digital Marketing Director, you will plan, create, and publish engaging content for our website while integrating social media channels with paid digital ads and website content. This includes platforms such as Google, Facebook, Instagram, Twitter, and TikTok, all in alignment with our overall content strategy and marketing goals. You will also monitor social media and other digital channels for trends, opportunities, and potential issues, providing regular reports on performance, insights, and recommendations to enhance our digital marketing efforts. Your responsibilities will include creating and managing digital marketing campaigns, developing ad copy and creative assets using platforms like Google Ads, Meta Ads, and TikTok Ads. You will manage listing platform ads on Google My Business, Yelp, and TripAdvisor to ensure the accuracy of information and to increase bookings. Additionally, you will implement email marketing campaigns to promote events, special offers, and other initiatives using platforms such as Mailchimp. You will also manage rewards programs, developing strategies to drive engagement and loyalty among our guests. Collaboration is key in this role, as you will work with internal and external stakeholders, including graphic designers, photographers, and influencers, to create high-quality and effective digital assets. You will analyze and report on digital marketing performance, identifying opportunities for improvement and optimization using tools such as Google Analytics, Sprout Social, and SEMrush. Staying up-to-date with industry trends and best practices in digital marketing, social media, and hospitality will be crucial, as you will share knowledge and insights with the team to foster a culture of continuous improvement and innovation.

Responsibilities

• Manage and execute all digital marketing efforts, including paid digital advertising, SEO, website maintenance, community management, and content creation.
• Develop and implement strategies to drive traffic, engagement, and conversion across all digital channels, ensuring consistency with respective Clique Hospitality brands and marketing objectives.
• Plan, create, and publish engaging content for the website, integrating social channels with paid digital ads and website content.
• Monitor social media and other digital channels for trends, opportunities, and potential issues, providing regular reports on performance, insights, and recommendations.
• Create and manage digital marketing campaigns, including ad copy and creative assets, using platforms such as Google Ads, Meta Ads, and TikTok Ads.
• Manage listing platform ads such as Google My Business, Yelp, and TripAdvisor to ensure accuracy of information and increase bookings.
• Implement email marketing campaigns to promote events, special offers, and other initiatives using platforms such as Mailchimp.
• Manage rewards programs, developing and implementing strategies to drive engagement and loyalty among guests.
• Assist with photoshoot and video shoots to create high-quality and engaging visual content for marketing purposes.
• Collaborate with internal and external stakeholders, such as graphic designers, photographers, and influencers, to develop high-quality and effective digital assets.
• Analyze and report on digital marketing performance, identifying opportunities for improvement, optimization, and innovation using tools such as Google Analytics, Sprout Social, and SEMrush.
• Stay up-to-date with industry trends and best practices in digital marketing, social media, and hospitality, sharing knowledge and insights with the team.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 2+ years of experience in digital marketing, social media management, community management, and content creation, preferably in the hospitality or food and beverage industry.
• Demonstrated experience managing and executing social media, paid advertising, SEO, and website maintenance.
• Experience managing listing platforms such as Google My Business, Yelp, and TripAdvisor, as well as reservation tools like OpenTable and Urvenue.
• Familiarity with review sites and the ability to respond to customer reviews in a professional manner.
• Experience with email marketing platforms such as Mailchimp.
• Demonstrated experience in influencer marketing, including identifying and engaging with relevant influencers.
• Ability to attend in-venue activations and capture photo and video content for social media and other marketing purposes.
• Ability to coordinate photoshoot and video shoots to create high-quality and engaging visual content for marketing purposes.
• Strong collaboration skills and ability to work effectively with internal and external stakeholders.
• Excellent analytical skills and ability to analyze and report on digital marketing performance.
• Strong communication skills and attention to detail, with the ability to convey complex information in a clear and concise manner.
• Strong project management skills and ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.
• Passion for digital marketing, social media, and hospitality, and a desire to stay up-to-date with industry trends and best practices.

Benefits

• Competitive compensation packages
• Comprehensive benefits
• Dynamic work environment that fosters creativity, innovation, and growth