Adams Publishing Group - Coon Rapids, MN
posted 2 months ago
The Digital Marketing Director at Adams Publishing Group LLC is a pivotal role responsible for driving digital revenue sales goals and fostering the development of the local advertising sales team in the Central Minnesota region. This leadership position is integral to the Central MN Executive Committee and requires a high level of collaboration with department heads across the organization. The director will oversee the management of digital marketing solutions and services, while also actively engaging in the daily pursuit of new business opportunities within the region. The ideal candidate will possess a robust understanding of contemporary digital marketing tools and strategies, enabling them to lead integrated digital marketing campaigns from inception to execution. They will be tasked with brainstorming innovative growth strategies and staying abreast of emerging trends in the digital advertising landscape. A strong work ethic and proficiency in Google Suites for data collection are essential for success in this role. The Digital Marketing Director will be responsible for sales in the East Central Minnesota area and will have a shared reporting line to both the Regional President and the VP of Digital. In terms of job functions, the director will manage the digital advertising strategy from business, sales, and technical perspectives. They will assist in budget development and projections for advertising, devising actionable plans to enhance digital revenue while motivating the sales staff towards achieving these goals. Additionally, the director will measure the effectiveness of various marketing campaigns, with a strong emphasis on utilizing Google Tag Manager and Analytics. The role requires a significant field presence, with at least 50% of their time dedicated to prospecting and generating new digital business, 40% spent training Multimedia Account Executives (MMAEs) and creating optimal solutions for local businesses, and the remaining time ensuring that accounts receive exceptional customer service, including campaign metrics and regular check-ins.