EPM Scientific - Vernon Hills, IL
posted 9 days ago
Full-time - Senior
Vernon Hills, IL
Administrative and Support Services
About the position
The Digital Marketing Director will lead digital innovation in the pharmaceutical sector, focusing on creating impactful omnichannel engagement strategies and integrating AI/ML technologies to transform marketing initiatives. This role requires a visionary leader who can drive comprehensive digital marketing campaigns and optimize marketing spend through data-informed decisions.
Responsibilities
- Formulate comprehensive digital marketing campaigns aligning with business objectives.
- Spearhead cutting-edge AI-driven analytics for data-informed decisions.
- Champion end-to-end digital transformation projects within cross-functional teams.
- Develop robust EPM (Enterprise Performance Management) frameworks to optimize ROI on marketing spend.
Requirements
- Digital Marketing Expertise: Command of contemporary practices including SEO, content strategy, and social media management.
- Omnichannel Engagement Savvy: Ability to curate seamless customer experiences across various platforms.
- AI & Machine Learning Acumen: Proficiency in using AI and ML for predictive analyses and personalizing user journeys.
Benefits
- Career advancement potential
- Opportunity to merge technical knowledge with strategic foresight
