Adams Publishing Group - Coon Rapids, MN
posted 2 months ago
The Digital Marketing Director at Adams Publishing Group LLC is a pivotal role responsible for driving digital revenue sales goals and fostering the development of the local advertising sales team in the Central Minnesota region. This leadership position is integral to the Central MN Executive Committee and requires a high level of collaboration with department heads across the organization. The director will oversee the management of digital marketing solutions and services, while also actively pursuing new business opportunities within the region. In this role, the Digital Marketing Director will coach and mentor Multimedia Account Executives (MMAEs) to maximize revenue opportunities related to various digital services, including Website Display, Programmatic Advertising, SEM/PPC, Targeted Email, Video, CTV-OTT, social media, E-Newsletters, and other emerging digital solutions. The ideal candidate will possess a robust understanding of current digital marketing tools and strategies, enabling them to lead integrated digital marketing campaigns from concept to execution. They will be expected to brainstorm innovative growth strategies while remaining attuned to emerging opportunities in the digital advertising landscape. The position entails a significant field presence, with a minimum of 50% of the time dedicated to prospecting and developing new digital business. Additionally, around 40% of the time will be spent in the field training MMAEs and creating optimal solutions for local businesses. The remaining time will focus on ensuring that accounts receive exceptional customer service, which includes monitoring campaign metrics and conducting regular check-ins with clients. This role is essential for the growth of digital revenue and the motivation of the sales staff towards achieving these goals.