Digital Marketing Director

$250,000 - $250,000/Yr

Career Group - Los Angeles, CA

Full-time - Senior

Remote - Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Director will lead the marketing team at a software company based in Santa Barbara, focusing on enhancing digital marketing efforts across various channels. This role involves overseeing PPC campaigns, SEO strategies, social media advertising, and email marketing automation, with the goal of boosting brand visibility and driving qualified traffic to convert leads. The position is fully remote and requires a strategic, data-driven approach to digital marketing.

Responsibilities

• Lead and manage PPC campaigns, SEO strategies, and digital media efforts.
• Oversee email marketing automation and CRM systems.
• Drive social media advertising and digital marketing initiatives.
• Collaborate with teams to increase brand visibility and generate leads.
• Develop, implement, and assess digital marketing strategies.

Requirements

• Minimum 7+ years of proven success in digital marketing, particularly in email marketing and CRM management.
• Expertise in PPC, SEO, and digital advertising.
• Strong strategic and data-driven mindset.
• Excellent communication and leadership skills.

Benefits

• Fully remote role with a competitive salary.