Adams Publishing Group - Easton, MD
posted 3 months ago
The Digital Marketing Director at Adams Publishing Group is a pivotal role responsible for driving digital revenue sales goals and fostering the development of the local advertising sales team within the APG-East - Chesapeake region. This leadership position is integral to the Chesapeake Executive Committee and requires a high level of collaboration with department heads across the organization. The director will oversee the management of digital marketing solutions and services, focusing on daily business development and the cultivation of new revenue opportunities in the region. In this role, the Digital Marketing Director will coach and mentor Multimedia Account Executives (MMAEs) to maximize revenue opportunities related to various digital services. These services include Website Display, Programmatic Advertising, Search Engine Marketing (SEM/PPC), Targeted Email, Video, Connected TV (CTV-OTT), Social Media, E-Newsletters, and other emerging digital solutions. The ideal candidate will possess a robust understanding of current digital marketing tools and strategies, enabling them to lead integrated digital marketing campaigns from concept to execution. The director will be expected to brainstorm innovative growth strategies while remaining attuned to emerging opportunities in the digital advertising landscape. A strong work ethic and proficiency in Google Suites for data collection are essential for success in this position. The Digital Marketing Director will be responsible for sales in the Chesapeake area and will have a shared reporting line to both the Regional President and the VP of Digital.