Digital Marketing Director

005 Southwest Business Corporation - San Antonio, TX

Full-time - Mid Level

San Antonio, TX

1,001-5,000 employees

About the position

SWBC is seeking a strategic lead to manage a team of digital marketers and data analysts focused on executing high-impact marketing activities aimed at generating quality leads for sales divisions. This role involves collaborating with various marketing functions to develop and optimize multi-channel campaigns that drive customer acquisition and increase Annual Recurring Revenue. The ideal candidate will be passionate about creating effective programs that attract and convert prospects into clients.

Responsibilities

• Develop multi-channel campaigns including email marketing, content marketing, paid advertising, SEO/SEM, social media, webinars, and events.
• Create brand familiarity through online channels to enhance understanding of SWBC's products and services.
• Advocate for and evolve the online customer journey across various digital touchpoints.
• Manage a team of demand generation professionals, providing training, mentoring, and support.
• Foster a collaborative and results-driven culture within the marketing team.
• Utilize marketing automation platforms and CRM systems to optimize demand generation efforts.
• Implement lead scoring and nurturing programs to improve conversion rates.
• Continuously monitor and analyze key performance metrics to report on lead conversion rates and ROI.
• Use data-driven insights to optimize campaigns and improve targeting.
• Collaborate with product, sales, and business division teams to align demand generation activities with business objectives.
• Work closely with the sales team to optimize lead handoff processes.

Requirements

• Bachelor's Degree in Marketing, Advertising, or a related field from an accredited institution.
• Minimum of seven years of marketing campaign experience, with a focus on digital advertising and inbound marketing practices.
• Advanced knowledge of digital marketing, including workflow and database marketing skills.
• Strong proficiency in digital marketing tools such as Hubspot, Semrush, Salesforce, Google Analytics, and Search Console.
• Excellent organizational and project management skills.
• Strong verbal and written communication skills.
• Proficient in Microsoft Office, including Outlook, Word, and Excel.

Nice-to-haves

• Financial Services experience preferred.

Benefits

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program