Digital Marketing Director

$120,000 - $135,000/Yr

24 Seven - Los Angeles, CA

Full-time - Senior

Onsite - Los Angeles, CA

Administrative and Support Services

About the position

The Digital Marketing Director is a key leadership role focused on driving growth through effective digital marketing strategies, particularly within the fashion industry. This position requires a strong background in paid media, especially Meta ads, and the ability to manage multiple digital channels to achieve business objectives. The ideal candidate will collaborate with teams to optimize campaigns, analyze performance data, and develop customer-centric marketing strategies.

Responsibilities

• Create and run effective campaigns on Meta ads platform
• Develop content strategies to scale the Meta ads account while achieving target KPIs
• Launch new campaigns and optimize media budgets daily
• Collaborate on ad account structure, testing, budgeting, and creative assets
• Manage other paid channels including Google Ads, TikTok Ads + Shop, Pinterest etc.
• Analyze data from Google Analytics and other platforms to deliver insightful reports

Requirements

• A minimum of 4+ years of experience in similar roles within fashion brands
• Strong expertise in Meta ads and other digital marketing channels such as Google Ads, Social Media, EDM marketing, and SEO
• Demonstrated experience in managing high-performing teams
• A strategic mindset to position the brand competitively within the market
• Deep understanding of customer behaviors and preferences
• Ability to develop and execute comprehensive customer-centric marketing strategies
• Analytical abilities to assess market trends, competitor activities, and consumer behaviors
• Effective project management skills to plan, execute, and monitor marketing campaigns and projects
• Familiarity with marketing automation tools and analytics platforms
• Strong communication skills with the ability to provide constructive feedback