Digital Marketing Director

$120,000 - $150,000/Yr

Daniels Health - Chicago, IL

Full-time - Senior

Hybrid - Chicago, IL

Waste Management and Remediation Services

About the position

We are seeking a driven, performance-focused Digital Marketing Director to lead Daniels Health's global digital strategy during a period of dynamic growth. You will own the strategic direction of a multi-brand digital architecture that spans four countries, spearhead growth initiatives through a digital marketing team, provide strategic oversight for omni-channel awareness and conversion, and launch transformative digital campaigns that elevate the profile and accessibility of our brands in their respective markets.

Responsibilities

• Execute and evolve existing digital marketing strategies that enhance brand presence and meet sales goals.
• Own governance of all digital marketing platforms and their continued optimization to drive brand competitiveness in each of our respective markets.
• Manage digital aspects of newly acquired ventures and integrate them into our core digital ecosystem.
• Lead multi-channel customer acquisition campaigns, including email marketing, paid media, and SEO.
• Collaborate with content and design teams to meet digital marketing objectives.
• Implement a robust analytics system to track marketing effectiveness and adapt strategies based on sales data.
• Manage budgets and performance metrics for all digital marketing activities, ensuring optimal ROI.
• Lead multi-disciplinary projects involving coordination with internal teams and external stakeholders to ensure timely and successful project completion.
• Identify digital marketing trends and the utilization of AI and emerging technologies to drive market edge and synergize internal business efficiencies.

Requirements

• Over 7 years of digital marketing experience.
• Demonstrated experience in managing and building high performing teams.
• Experience working in CRM's for data tracking, lead management and analysis.
• Proven track record of innovative, successful project management.
• Excellent communication, organization, and decision-making skills.
• Passionate about staying at the forefront of marketing trends and technologies.
• Ability to lead and inspire internal and external stakeholders, ensuring high performance and goal attainment.

Nice-to-haves

• Expertise in managing a global CMS, troubleshooting, and enhancing website functionality.
• Expertise in email automation software, Account Engagement/Pardot preferred.
• Experience in owning digital standardization across a multi-brand organization.
• Experience working with multi-country requirements.
• Keen understanding of multi-channel marketing tactics and emerging e-commerce trends.

Benefits

• Medical, dental, and vision insurance
• Retirement savings plans with company match contributions
• Paid vacation and sick time
• Wellness resources
• Life insurance
• Professional development opportunities