Digital Marketing Director

$100,000 - $130,000/Yr

Culture Kings - Costa Mesa, CA

Full-time - Senior

Costa Mesa, CA

About the position

Culture Kings is a premium streetwear brand that stands out for its exclusivity and superiority across a wide range of genres, styles, and cultures. With an extensive selection of over 100 leading street, sport, and fashion brands from around the globe, as well as World Exclusive pieces, Culture Kings has established itself as one of the most sought-after streetwear retailers in the market today. Each store offers an electrifying atmosphere, featuring leading DJs performing daily, and is frequently visited by some of the world's greatest athletes, artists, and tastemakers. The brand is committed to staying ahead of the game by offering an elite perspective on the ever-changing global streetwear landscape. We are seeking a dynamic and experienced Marketing Director to lead our paid social and digital marketing efforts. The ideal candidate will have a proven track record of driving results through strategic planning, execution, and optimization of paid social channels, along with a deep understanding of digital marketing strategies. This role will be instrumental in driving growth and maximizing ROI through innovative marketing initiatives. The Marketing Director will conduct a comprehensive audit of current marketing efforts, develop strategic roadmaps, implement performance tracking mechanisms, and analyze the conversion funnel to streamline the customer journey. Additionally, the role involves fostering a culture of creativity within the marketing team, developing long-term growth strategies, and overseeing all aspects of digital marketing including SEO, SEM, email marketing, and display advertising. The Marketing Director will also lead a team of marketing professionals, providing guidance and mentorship to optimize performance and achieve departmental goals.

Responsibilities

• Conduct a comprehensive audit of current paid social and digital marketing efforts, identifying strengths, weaknesses, opportunities, and threats.
• Develop a short-term and long-term strategic roadmap for paid social and digital marketing initiatives aligned with the company's business objectives.
• Implement performance tracking mechanisms and establish KPIs to measure the effectiveness and ROI of marketing campaigns.
• Identify and target new audience segments to expand the brand's reach and diversify customer acquisition channels.
• Analyze the conversion funnel from awareness to purchase and identify opportunities to streamline the customer journey, reduce friction points, and increase conversion rates at each stage.
• Foster a culture of creativity and innovation within the marketing team by encouraging experimentation with new ad formats, creative concepts, and messaging strategies.
• Develop a long-term growth strategy that prioritizes sustainability, scalability, and profitability.
• Develop and execute comprehensive paid social media strategies to drive traffic, engagement, and conversion across various platforms.
• Oversee all aspects of digital marketing including SEO, SEM, email marketing, affiliate marketing, and display advertising.
• Lead a team of marketing professionals, providing guidance, support, and mentorship to optimize performance and achieve departmental goals.
• Analyze and interpret data to identify trends, insights, and opportunities for optimization.
• Collaborate cross-functionally with product development, creative, and sales teams to ensure alignment of marketing strategies with overall business objectives.
• Stay updated on industry trends, emerging technologies, and best practices to continuously innovate and improve marketing efforts.
• Develop and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.

Requirements

• Proven experience in a senior marketing role, ideally as a Marketing Director or similar, with a focus on paid social and digital marketing within the e-commerce industry.
• Demonstrated success in developing and executing effective marketing strategies, driving measurable results, and achieving KPIs.
• In-depth knowledge and understanding of the e-commerce industry.
• Experience managing marketing budgets, allocating resources effectively, and optimizing spend.
• Proven leadership experience, with a track record of building and leading high-performing teams.
• Ability to thrive in a fast-paced and dynamic environment.

Benefits

• Amazing Employee Discount Program
• Company Sponsored Medical (HMO & PPO Options), Dental, & Vision Plans
• Company Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans
• 401(k) Program (100% Match Up to 5% of Pay)
• Employee Stock Purchase Plan
• 15 Vacation Days + 10 Sick Days + 10 Holidays
• Hybrid schedule - (3 days in office)