Digital Marketing Director

PageGroup - New York, NY

Full-time - Senior

New York, NY

251-500 employees

Administrative and Support Services

About the position

The position is for a senior professional to lead the digital marketing efforts for the private wealth client marketing team at a global alternative asset manager. The role involves establishing the vision, strategy, and roadmap for all digital marketing activities, including web, SEO/SEM, email, social media, and paid media campaigns. The individual will work closely with various teams to optimize the customer experience and drive conversions through personalized and multi-channel marketing strategies.

Responsibilities

• Establish the vision, strategy, and roadmap for all digital marketing activities.
• Define how the company uses social media within the customer experience and maintain the social media presence.
• Develop segmentation/audience activation strategies and key journeys/campaigns to drive conversion.
• Create a personalization strategy and business rules for multi-channel nurture campaigns.
• Define a digital-only coverage strategy for prospects and lower-tier client segments.
• Set digital marketing goals and KPI framework, and assess performance against these goals.
• Utilize analytical skills to evaluate customer experience across multiple channels and optimize spend and performance.
• Identify critical conversion points and optimize user funnels.
• Brainstorm and execute new growth strategies, including multi-variant testing approaches.
• Collaborate with agencies and tech teams to design and optimize landing pages and user experience.
• Evaluate how emerging technologies can support business goals.
• Provide coaching and thought leadership on best practices for delivering investor-centric digital experiences.

Requirements

• Bachelor's or master's degree in marketing or a related field.
• Minimum 10 years of previous experience in marketing and digital.
• Proven experience in digital marketing, particularly within wealth management.
• Experience leading and managing SEO/SEM, email, social media, and paid media campaigns.
• Experience defining digital channel strategy and optimizing user funnels.
• Experience designing A/B and multivariate experiments.
• Solid knowledge of digital marketing tools, including content management systems and marketing analytics tools.
• Basic understanding of digital copywriting best practices.
• Experience in designing and optimizing PPC campaigns on major search engines.

Nice-to-haves

• Self-motivated yet customer-focused.
• Proficient in marketing research and statistical analysis.
• Highly creative with experience in identifying target audiences and devising engaging digital campaigns.

Benefits

• Competitive base salary
• Annual bonus
• Comprehensive benefits package