Mass General Brigham - Boston, MA
posted 3 months ago
The Digital Marketing Director position at Mass General Brigham is a pivotal role that requires an experienced, innovative, and visionary leader to spearhead digital marketing initiatives for one of the leading integrated health systems. This position is responsible for developing and executing a comprehensive digital marketing strategy that aligns with the organizational goals of the central Marketing and Communications Department. The successful candidate will have the unique opportunity to shape the digital marketing landscape of Mass General Brigham, driving impactful strategies that engage audiences, elevate brand visibility, and enhance patient experiences. In this role, the Digital Marketing Director will lead a diverse team and leverage cutting-edge techniques across various digital channels, including SEO/SEM, social media, programmatic display, and email marketing. The director will collaborate with cross-functional teams and key external partners to create seamless, personalized digital journeys that make a tangible difference in patient and provider experiences. As the organization progresses towards a more centralized digital experience, this leader will play an essential role in driving digital marketing initiatives toward this unified state. The position involves overseeing the development and execution of digital strategies that enhance brand awareness, attract new patients, foster loyalty, and increase provider referrals. The director will also manage digital marketing budgets, ensuring effective resource allocation to maximize ROI and achieve strategic objectives. The role requires a strong focus on data-driven decision-making, utilizing analytics to track campaign effectiveness and optimize strategies accordingly. Overall, this position is crucial for advancing the digital marketing efforts of Mass General Brigham and ensuring that the organization remains at the forefront of healthcare marketing.