Digital Marketing Director

Adams Publishing Group - Minneapolis, MN

Full-time - Senior

Minneapolis, MN

Printing and Related Support Activities

About the position

The Digital Marketing Director at Adams Publishing Group LLC is a pivotal role responsible for achieving digital revenue sales goals and mentoring the local advertising sales team in the Central Minnesota region. This key leadership position is part of the Central MN Executive Committee and requires a high level of collaboration with other department heads. The director will oversee digital marketing solutions and services, focusing on daily business development and revenue generation in the area. In this role, the Digital Marketing Director will coach and mentor Multimedia Account Executives (MMAEs) to maximize revenue opportunities related to various digital services, including Website Display, Programmatic Advertising, SEM/PPC, Targeted Email, Video, CTV-OTT, social media, E-Newsletters, and other emerging digital solutions. The ideal candidate will possess a strong understanding of current digital marketing tools and strategies, and will lead integrated digital marketing campaigns from concept to execution. The director will be responsible for brainstorming new and creative growth strategies while staying updated on emerging opportunities in the digital advertising space. A strong work ethic and proficiency in Google Suites for data collection are essential. The position requires a significant amount of time spent in the field, with at least 50% dedicated to prospecting and developing new digital business, 40% spent training staff and creating optimal solutions for local businesses, and the remaining time ensuring that accounts receive superior customer service, including monitoring campaign metrics and conducting check-ins.

Responsibilities

• Achieve digital revenue sales goals and mentor the local advertising sales team.
• Manage digital marketing solutions and services for the region.
• Coach and mentor Multimedia Account Executives to maximize revenue opportunities.
• Lead integrated digital marketing campaigns from concept to execution.
• Develop and implement digital advertising strategies from a business, sales, and technical perspective.
• Assist with budget development and projections for advertising.
• Measure the effectiveness of various marketing campaigns using analytics tools.
• Spend a minimum of 50% of time prospecting and harvesting new digital business.
• Train staff and create optimal solutions for area businesses, spending about 40% of time in the field with MMAEs.
• Ensure accounts receive superior customer service through campaign metrics and regular check-ins.

Requirements

• Strong understanding of current digital marketing tools and strategies.
• Experience in leading integrated digital marketing campaigns.
• Ability to brainstorm new and creative growth strategies.
• Proficiency in Google Suites for data collection and analytics.
• Experience with Google Tag Manager and Google Analytics.

Nice-to-haves

• Experience in digital advertising sales and strategy development.
• Familiarity with various digital marketing channels such as SEM/PPC, social media, and video advertising.

Benefits

• Full-time position with competitive salary.
• Opportunities for professional development and training.