Digital Marketing Director

Adams Publishing Group - Coon Rapids, MN

Full-time - Director

Coon Rapids, MN

Printing and Related Support Activities

About the position

The Digital Marketing Director is a key leadership role responsible for achieving digital revenue sales goals and mentoring the local advertising sales team in APG-Central-Minnesota. This position involves managing digital marketing solutions and services, collaborating with department heads, and coaching Multimedia Account Executives to maximize revenue opportunities in various digital services. The ideal candidate will lead integrated digital marketing campaigns, develop growth strategies, and ensure effective analytics to measure campaign success.

Responsibilities

• Achieve digital revenue sales goals for the region.
• Mentor and develop the local advertising sales team.
• Manage digital marketing solutions and services.
• Lead integrated digital marketing campaigns from concept to execution.
• Brainstorm and implement new growth strategies in digital advertising.
• Measure the effectiveness of marketing campaigns using analytics tools.
• Prospect and harvest new digital business in the field.
• Train Multimedia Account Executives and create optimal solutions for area businesses.
• Ensure superior customer service for accounts, including campaign metrics and check-ins.

Requirements

• Strong understanding of current digital marketing tools and strategies.
• Experience in leading digital marketing campaigns.
• Proficiency in Google Suites for data collection and analytics.
• Ability to develop and project budgets for advertising.
• Strong work ethic and leadership skills.

Nice-to-haves

• Experience with Google Tag Manager and Analytics.
• Familiarity with various digital advertising services such as SEM/PPC, social media, and video advertising.

Benefits

• Equal opportunity employer with a commitment to diversity and inclusion.