Digital Marketing Director

Intercessors For America - Purcellville, VA

Full-time - Mid Level

Remote - Purcellville, VA

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Digital Marketing Director will lead the development and execution of digital strategies to enhance the online presence of Intercessors for America (IFA), engage with its audience, and drive its vision and mission forward. This role requires a dynamic individual with a passion for digital communication, a keen understanding of social media trends, and the ability to create compelling content that resonates with diverse audiences. The position is pivotal in achieving over 1 billion impressions and 50 million engagements during 2024.

Responsibilities

• Develop and implement a comprehensive digital engagement strategy that aligns with the organization's goals and objectives
• Oversee the creation and curation of engaging content for the organization's website, social media platforms, email newsletters, and other digital channels
• Manage and grow the organization's media presence, including content planning, posting, and community engagement
• Monitor and analyze digital engagement metrics to assess the effectiveness of campaigns and strategies that drive key performance indicators and provide regular reports to the executive team
• Plan and execute digital campaigns to support News, Prayer, and Action
• Work closely with other departments to ensure cohesive messaging and branding across all digital platforms
• Stay current with the latest digital trends and technologies and recommend new tools and approaches to enhance digital engagement

Requirements

• Bachelor's degree in communications, marketing, digital media, or a related field
• Minimum of 5 years of experience in digital marketing, social media management, or a related role, preferably within the nonprofit sector
• Experience with graphic design and video editing software
• Knowledge of SEO and SEM strategies
• Familiarity with CRM and email marketing platforms
• Strong understanding of digital marketing principles and best practices
• Proficiency in using social media platforms, content management systems, and analytics tools
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Ability to work independently and as part of a team
• Strong project management skills with the ability to manage multiple priorities

Benefits

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Paid time off